Archive: Sep 2022

Social search was the key topic across the big search conference of the year, Search Engine Strategies (SES London). And of course, I wasn’t any the less effusive on the subject. After all we have just launched our social…
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I came across an infographic entitled, ‘Fear Google’, yesterday. I first spotted it on imjustcreative, who in turn credited the source as onlineschools.org. Using bold red colours and imagery of a laughing devil, the infographic warns of the power of analytics and user data.
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OK we know this is just some SEO basics, but given our recent social search report, we thought this was just great advice on to get you started… ©  Charles Lewis. “Page Rank”. Video.
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What does a consumer see when they type your brand into a search engine? And where else are people searching for your brand? As the net becomes more attuned to social conversations, the line between social and search is becoming increasingly blurred. Conversations on social media platforms are informing search…
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Gone are the days of fluffy explanations. Marketing and communications professionals are increasingly expected to provide measurements, metrics and real time data. Whether it is to interrogate a campaign, set benchmarks or justify investment, the numbers count. Social media is no different, and it’s not short on numbers. From Facebook…
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  It’s always a busy start to the year at IF Towers with our client presence at CES and related activity (if you read Mark’s CES post you’ll know!).  None more so this year as exciting projects begin with another client, Ubisoft. We started working with Ubisoft just before…
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I’m a big believer in the power the language we speak has over our perception of the world. Every language has its own idioms; every idiom is a glimpse into the heart of a culture. In a recent talk on Collaborative Consumption, social innovator, Rachel Botsman, summed…
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Way back in 2005 Arianna Huffington set up a small left wing blog on a ‘shoestring’ budget while AOL was part of the world’s fourth largest corporation, AOL Time Warner. Arianna’s blog quickly became on online sensation with a high ranking and growing unique visitors. While things…
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Ikea vs. Apple via Fixr We like this visual representation of how the Swedish and US companies stack up (no flat pack puns intended.)…
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The Martini and Dolce & Gabbana partnership is an interesting one. One is an iconic, but slightly old-fashioned alcoholic drink, the other a high-end fashion house. Both are big Italian brands joining forces to launch new spirit, Martini Gold. The partnership was launched at the end of last year with a …
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