For those of you who don’t care for American Football you would be forgiven for thinking “what is all of the fuss about?”.  Simple answer – Social TV and advertising, it is certainly worth taking note!  Real-time conversations are shaping brands all of the time in social, some brands are…

With the news last week that Facebook has more mobile users than PC, mobile has been thrust into the forefront of the social giants’ strategy. That’s why Facebook is developing a new smartphone application that will track the location of users. In a bid to capitalise on their 680 million…