February 2014 Immediate Future

Archive: Sep 2022

Being head hunted by a leading social media agency is a massive compliment and also quite daunting. When it comes via social media, then you know you have pitched your professional personality well, that someone sees you as a potential employee! When I was originally contacted by Indiana at immediate…

Fashion House Temperley London is helping raise funds for the Somerset flood victims. The fashion house has created a dedicated web page to educate people around the terrible flooding in Somerset and the West Country, helping raise awareness of the crisis which is close to…

Whether it’s the press, financial traders or marketers, everyone has had an opinion on the recent acquisition of WhatsApp by Facebook. Did any of you see the unfortunate (funny) typo, by the BBC which turned the news story into Facebook acquires “massaging service”? Uh oh! Last week,…

To be an excellent recruiter, you must be an excellent marketer. Although the stereotypes in personal attributes to these two careers seem poles apart, the link between them is getting stronger. It is no longer about job boards or who you know (although that does play a part). It is…

The way consumers purchase products has changed. The internet, and particularly social media, has transformed the ways in which consumers buy and research products. No longer do you simply walk into a shop and purchase a product you have never used before. Consumers are researching the product online: reading reviews,…

Roll up! Roll up! Brands that are already investing heavily in LinkedIn will be licking their lips at the prospect of the new publishing power about to be at their finger tips (see the full article on the LinkedIn blog). LinkedIn influencers, launched in 2012, saw powerful…

The Brits are well-known for a lot of things, from drinking tea to inventing the game of cricket. But who would have thought that the sport of CURLING would capture the nation’s heart? I think it is one of those sports where it takes a little time to get into…

Furore in the capital this week has been combined across several major awards and industry events. The Baftas, The Brit Awards and as you may have noticed on your Twitter trends or Pinterest boards; London Fashion week. Brands, labels and designers galore compete for their annual chance to set…

Back in November last year, the amazing Marketing Director at Thorpe Park, Jason Wills, joined the Social Speakeasy to tell us how he drives the success of his social activity. The insights were so valuable that I thought it was worth revisiting. And in particular highlighting…

Since it’s inception Google+ hasn’t had the greatest cut through compared to the likes of Facebook, Twitter and Instagram when it comes to the world of creatives. However, the tables are turning and Google+ is starting to enjoy further mainstream success as yet another channel for us to…

2012 Summer Olympics in London, affectionately coined as the ‘Twitter Olympics’, saw the use of social media as a tool to bridge the gap between athletes and their fans. Social has garnered a new kind of enthusiasm around the Olympic Games, changing the way we consume and talk about…

It’s 14th February, which means one thing… Valentines Day! Brands are celebrating in full effect, but which ones should you be looking out for? And are you getting involved? The UK population will be spending an estimated £595 million this Valentine’s Day, with many consumers choosing to…

You have built your empire with blood, sweat and tears. You have a small, dedicated team who stand by you. They love working for you, they love the culture, the hours, pay, flexibility offered and the general working environment. So who wouldn’t want to work for you? Well it seems…

The times of thinking my parents are the un-coolest people in the world are behind me, but to be honest with you I would never have them as a Facebook friend, especially my dearest mother. I have nothing to hide from her but I think it is more the embarrassment…

Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. We asked…

If you’ve logged into Facebook this month, you will most definitely have seen a ‘NekNomination’ video in your Newsfeed. In fact, it’s probably why you are reading this blog post right now… The NekNomination trend, which is essentially Facebook chain mail, has skyrocketed in the past few weeks. A quick search…

Coding has always been that skill that was either honed by those of a more technical nature or of those that are forced into having to use code to develop something that simply wasn’t there before, or even adapt current code to fit another bit of code – phew. If,…

Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless…

Real-time marketing is a hot topic right now. Gone are the days when it was acceptable to schedule tweets and Facebook posts to go live during an event, it’s now all about real-time social media marketing and the ability to display near-instant creativity. Social media itself is a perfect fit…

I personally think, in this era, you should be able to apply for a job virtually, send your LinkedIn profile, and have a video as a CV. As long as it has the following elements, then why does it need to be a plain old Word doc? Unfortunately I am…

So often in social media we are concerned with what is happening “in platform” that we forget the bigger picture. Over inflated company valuations that we are so familiar with nowadays are down to one thing – data. G+ is the 2nd biggest social network in the world due to…