This post has been inspired this week by a hell of a lot of model drawing, inter-brand and agency conversations – scoping the models that will shape our clients in 2015 based on sterling work during this year so far in the real-time social arena. Then this video came…

When the social world swarms around an issue or to protest, change happens (most of the time). In many instances this is for a greater good – for injustice, to correct a wrong, or defend a situation. From the world changing Arab Spring; to the recent, and heart-warming, search…