OL-09-blog-Square

Activate the ‘trident tactic’ to drive B2B event attendance

All too often driving attendance to events in the B2B world is an afterthought. Companies spend hundreds-of-thousands of ££’s on set-up, stands, design, product and offline marketing and organisation. Then, in the weeks running up to the event, they realise they have not placed enough focus on making their customers and prospects aware of the…

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