Archive: Sep 2022

While it is traditionally used in the office as a way to avoid work, Facebook might be about to change all that. Many companies use an internal communication tool such as Slack, Yammer, HipChat or Asana to assist in project management and team collaboration and…
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Social media is meant to be all about the one-to-one conversations. Yet the large reach of many social networks often sits counter to this philosophy. The truth is that brands may well want to be part of the conversation, but the temptation to target reach numbers is too overwhelming.
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A goldrush of sorts is happening in the tech world amidst rumours that Twitter could be up for sale and the list of potential suitors for the channel is growing by the day. It’s hard to tell at this point who the serious contenders are. However, this hasn’t…
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It is quite hard to find an individual who has not heard of or does not use any of the popular social media platforms of the day, and the same thing can be said about most businesses.  No matter what your company sells it needs to harness the…
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It wasn’t too long ago that TV advertising was blasted as a dying marketing tool (tell that to the media organisers of the US Super Bowl who charged up to $5 million for a 30 second ad this year!). There are just under 700 channels on an average cable…
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Instagram ads made an appearance in 2015, the update enabled advertisers to post ads with the aim of driving clicks, mobile app installs and website conversions. Instagram’s latest update will help us advertisers turn intent into action by increasing the number of ways users can interact with ad…
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Back in 2006, the quickest way to grow your audience on YouTube was to have your video make it on the home page of the site. In those early days of YouTube, an actual human was curating the content that made it on to the home…
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Following the recent trend of all social messaging apps becoming clones of Snapchat, Whatsapp appear to have jumped on the band wagon. When Instagram launched “Stories” at the beginning of August it didn’t go unnoticed that emulating Snapchat was becoming very fashionable amongst social messaging apps, mimicking…
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  The Science Of Social Media A brand new podcast by the lovely people at Buffer. The first few episodes are packed with amazing interviews, advice, and fun content that will make your morning commute or afternoon walk a lot more enjoyable and…
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Shouldn’t we be innovating? Shouldn’t we explore the next big thing for our industry? Shouldn’t we consider how to be first-movers in new areas? Shouldn’t we determine if new tech can help us to acquire market share? Yes. Yes. Yes, and yes. Few businesses actually have the required…
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  Most brands focus on building their community on one page, but should they be putting all their audience under one umbrella? Big brands like Nike and The Huffington Post which have huge product ranges or cover a variety of topics have been segmenting their communities based on topics,…
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    Many would argue that YouTube has been a social network of sorts from the get-go. Users have the ability to subscribe to certain channels (ie. follow), like, unlike or comment on certain videos (ie. engage) and share those videos with a wider audience.
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Since Snapchat’s conception in 2011, we’ve seen its meteoric rise to become one of the most used social networks in the world. The network currently boasts over 100 million daily active users along with 400 million snaps per day being sent all over the globe. For an app that only…
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According to Campaign Live, a fifth of top brands’ social media accounts are ‘fraudulent’. It seems many household brands are plagued with promotion spams, impersonators, phishing profiles, trademark violations, hacked accounts and counterfeit profiles. Ouch! And this number is on the rise. Sadly, the fakers are…
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My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things…
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Clients often come to us seeking guidance on their social media strategies, and one question is always asked of us ‘What and how many channels should we be on?’ In order to answer this, we first look at their current social media presence, in the form of a social…
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Gone are the days of shaky videos that make you feel queasy. Facebook saves the day with its new algorithm designed to stabilise 360-degree shots. The smart technology will combine 2D motion with 3D reconstruction to fill in the gaps and reduce the unwanted effects caused…
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Recently I had a baby – well not personally, but my partner did. I also had, probably, the longest period of time off in one go I have ever had since working – 17 days! It was a magical time, filled with ‘firsts’ and all kinds of wonderful,…
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The trouble with paid social is tracking the customer journey from click to brick. Facebook thinks it has the answer to this problem and is in the process of revamping its offers program. Core updates include: Bookmark: People can easily claim an offer on mobile or on desktop and…
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