June 2017 Immediate Future

Archive: Sep 2022

Instagram has noticed a strange phenomenon lately. People have started to create small, private accounts, so that they can share pictures with only a select cluster of friends rather than all their followers. In response, the platform (who’s smashing it lately, right?) has created a solution in the…

We’ve always loved watching moving images. From the ancient zoetrope to retina-scorching 3D on a massive screen. The development of the moving image has been swift and rapid. One medium in particular looked to kill of cinema and rule the home roost. At one point, it looked like…

After months and months of speculation, our predictions in IF Towers have finally come true and Facebook has uncovered secrets about its TV ambitions. Earlier this year, when Facebook began testing in-stream video ads in non-Live broadcasts, and at the same time changed their newsfeed algorithm to benefit…

Millennials in the morning – It’s a new dawn I was lucky enough to recently attend a GA morning creative session They’re ‘a pioneer in education and career transformation, specialising in today’s most in-demand skills’. Perfect for somebody like me that’s worked in education, is a creative,…

With more than 300 million monthly active users, this week Twitter has launched its biggest redesign in years, including round profile photos, live engagement updates, and speech bubbles instead of arrows. Additionally, it’s now much easier to operate on multiple platforms. Whilst we’re loving the…

In a constant bid to compete, the social channels are constantly innovating, finding new ways to keep our eyes firmly glued to our screens. In many cases, this has meant a series of copycat announcements (*cough* Snapstagram). In others though, the developments mean more invasion into our personal…

It’s been a while since I’ve written about the ad blocking war that is being fought between advertisers and consumers. Every time advertisers find a way to get behind ad blocking enemy lines, ad blocking companies tinker around with a little bit of code and instantly launch…

I guess it’s been a long time coming, but Twitter has had a bit of a facelift. Its latest update, rolling out to iOS, Android and web users, is mostly cosmetic and cuts out the clutter of the old interface. The redesign comes after Twitter’s…

We’re talking about bots a lot, and that’s because we really really like them! But somehow, people don’t always get why they are so amazing…so, I thought we would take a minute to give you 5 reasons why you should be using chatbots on Facebook messenger J Facebook…

Lost for words? Using emojis in your marketing campaigns has now become the secret ingredient to success. Yes, we are now seeing emojis daily in all social media activity, it’s the talk of the town! Yet, only a few brands have yet successfully included emojis in their Facebook…

This week we’ve got all the latest on Facebook and Snapchat’s new ad platform updates & features. Facebook’s new tools, value optimisation and value based lookalike audiences will optimise and add value to your ads. Snapchat have added a self-serve ad platform to their website, where you can…

Nowadays, influencer marketing is playing a major role in brand marketing. It’s not a fad or a passing trend, it’s here to stay. From micro influencers, to stars with millions of followers, brands are investing a lot of money to place their products with the right people,…

The following blog will focus on a few of the latest features Facebook has launched: GIF button to comments: Ever since we saw the first GIF’s on Facebook almost two years ago, we have always wanted to be able to seamlessly use them across the…

Facebook did it, now Snapchat have made the financially lucrative choice to make their ads platform more accessible to small and medium enterprises. As the paid media specialist at immediate future, I have been waiting to sink my teeth into this new proposition since I wrote my first…

Twitter, in partnership with MAGNA, recently announced the results of a scientific media trial examining the location of video ads within a social environment. This was called The Art of the Takeover: Optimizing What Consumers See First. The study was designed to test and formulate best practices for in-feed advertising,…

If you’ve gone to the effort of planning an online or even offline event, then you’re going to want the result to be a fantastic experience for everyone involved. It may seem obvious, but by breaking the planning into into pre-, during and post- event, you’ll be better…

Who won this year’s election on social media? In this week’s rendition of #60secondsocial we’re focusing on how the use of social media listening in this year’s general election meant the campaign parties were able to pull out vital insights on their key audiences. For Labour this lead…

In April, Snapchat announced it was rolling out Snap-to store – a set of tools and analytics designed to help marketers track whether their Snap ads campaigns actually drove people to a specific location. Here is the diagram provided by Snapchat to explain how Snap-to-Store works:…

Here at IF Towers there are some older dads in the mix. Yep, there’s traditional dad stuff like photos on desks, and dad jokes flying around, but as is our business, we’re living and breathing social. It’s not the sole preserve of the young. We invented it doncha…

In a blog and a video yesterday Facebook’s Public Policy Research Manager, Molly Jackman, announced the social giant’s latest steps into using its powers for good. Its new initiative opens up its location data to disaster relief organisations, allowing them to see real-time information and track the extent…

As time spent social networking per day continues to climb (now standing at over two hours), networkers have been presented an ever-expanding choice of content to engage with. Cutting through this noise demands compelling content, and social’s ability to allow brands a way of associating themselves with…

These looping clips have come a long way since their creation 30 years ago. And it isn’t just the 18-25 year olds who are obsessed with video and GIF sharing; everyone else has jumped on the bandwagon too. Whether you love them or fear their infantilising impact…

This week in #60secondsocial we’re discussing how the role of paid media has, and will continue to rise. However, the misconceptions around the role of paid media are still heavily in debate. We reinforce the importance of paid modelling to ensure you’re targeting, and reaching,…

Instagram is so close from becoming the ultimate marketing machine, there’s just one thing missing…web links. The social media platform has launched multiple updates over the last year…

Facebook’s ‘trending’ section has undergone a renovation this week. When you select a trending story, the new carousel format allows you to access a variety of different news articles and posts that other Facebook users have written on one story. The old format just directed you to one…