Archive: Sep 2022

There’s that supercilious phrase, “if you ‘assume’, you make an ASS out of U and ME”. Bloomin’ awful expression, but it did pop into my head when I read this summary of research on MarketingProfs. It takes a look at how marketers get it wrong…
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Influencer Marketing – From mega to micro   Using a celebrity or sports personality to endorse your brand or product is no new concept. However, in 2017, we saw brands use social media to find new and effective ways to use endorsement and incorporate it into their overall…
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Earlier this month, the WhatsApp Business app officially launched in markets such as Indonesia, Italy, Mexico, the U.K. and the U.S. A wider roll-out is planned later in the year. The addition will see business profiles and new messaging tools available for customers as part of…
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  Instagram is at it again! The latest update includes an integration with GIPHY, meaning only one thing – Stories are going to be a lot more animated! GIF stickers can now be added to all of your Story photos and videos, and the fact that they’re from GIPHY’s database…
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Not a Snapchat user? Doesn’t mean you won’t be finding out more about it… On Tuesday, Twitter announced that you can now share certain stories outside of the app with a shareable link & open them on a webpage, mobile browser, or within Facebook & Twitter. At the…
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We know the clock’s ticking for May 25th, and there’s still scepticism around the application and effects of GDPR for every business sector. One thing is clear though, there are definite concerns for marketers. This blog answers a lot of questions, but glaringly, without the…
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  Anniversaries are a great opportunity to celebrate the high points from the last year. They also give brands an opportunity to devise a social campaign to make strengthen their brand messaging and appeal to a particular audience.   For optimum success, they’re best celebrated alongside a news story,…
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Following Mark Zuckerberg’s decision to once again change the inner workings of the Facebook news feed, the real impact of the newsfeed algorithm change is becoming clearer. Initially, publishers and advertisers alike were thrown into a panic by assuming the change meant the end times had come and…
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Here’s a story about a young lady who wanted to spend five nights in a luxury Dublin hotel. As she says herself, it was to be for “an early Valentine’s Day weekend”. Nothing too unusual there. Here’s the kicker, because of who she is, rising social media influencer…
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The latest trend on social? In the US, it’s comparing yourself to 70,000 works of art and sharing your best match. Sounds fun, right? However, there’s a lot more cool stuff going on in the background than you think. Google has been experimenting with gamifying…
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It’s been quiet at the water cooler recently, what with having to wait FOREVER for GoT to return. But, even if you’re not a business, the recent Facebook news means Zuckerberg’s plans have got everybody talking. January as a slow news month? Not anymore. Facebook’s…
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Storytelling is as old time. Stories have been used to tell tales of history and adventure, and to build communities. As humans, our brains are hardwired to remember stories. We search for connections between the characters, their challenges and their successes. Telling an engaging story allows someone to…
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Last week, Mark Zuckerberg made a bold statement about his plans for 2018. With the aim to fix and improve the social network, he stated that big changes will be made to Newsfeed. The algorithm will now prioritise user posts over public content, such as posts from…
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We are all, in some way or another, completely reliant on social media. This makes us a captive audience and ideal recipients on which to trial new things. Given the global penetration of social media, here are our 5 trend forecasts for the new year. Facebook Watch will lead…
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  Facebook is saturated with brands on the constant lookout for new ways to engage with their audiences. We’re all fighting for our voices to be heard. Getting people to engage with brands on social media is getting harder, and people’s opinions are becoming more and more valuable. Unless…
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It appears Facebook bit off more than they could chew with their AI experiment, the powered virtual assistant, better known mysteriously as ‘M’. Released in August 2015, M is a text-based virtual assistant that involves using human employees to train an artificial intelligence system. After being offered to…
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Following Mark Zuckerberg’s prediction that video will be the largest driver of business for Facebook over the next two to three years, it is easy to see, that the desire to become a ‘video-first’ platform is at the heart of their efforts.
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With digital ad spend growing year-on-year, 2017 was the year that overall digital ad spend finally surpassed TV spend. Total global digital ad spend came to a whopping $209 billion, which is a huge 41% of the entire market. TV is now trailing behind with a…
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Did you know it would take you 10 years to view all the photos shared on Snapchat in the last hour? In amongst all of the cat videos and selfies are a surprising amount of conversations about cinema. Snap Inc. recently teamed up with Greenberg and the MPAA to…
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While social media companies are often dragged over the coals as a result of how they handle their platform content, their responsibility to protect vulnerable individuals or how they contribute to the countries they operate in through taxes, there doesn’t seem to be much commentary yet on their…
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In the rush of Christmas parties, present buying and mince pie munching, you’d be forgiven for not realising the importance of an announcement Instagram released on 13th December. Luckily for you, it’s January, there are no excuses and we’re here to give you the low down. When you…
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It’s now the start of a brand new year, where new trends emerge and new opportunities for content creation arise. We hope you’ve had your fill of turkey and all the over-indulgent trimmings you could get your hands on this Christmas. We definitely did. However, it’s now time…
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