Archive: Sep 2022

  I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking…
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Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million. Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the format…
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Once upon a time, Kevin and Mike loved playing with pictures. They created the Instagram app in 2010 to share their passion for photography and image composition, in particular the famous square format. The app, though, grew much bigger and more powerful than the two dads ever…
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Snapchat has announced new functionality it’s calling Visual Search. This is a way for its users to search for products on Amazon from the Snapchat camera. It’s not a feature that will be immediately available to everyone, as there’ll be a slow roll out, but Snap…
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In the week that we released our latest Serious Social focusing on travel, one of the biggest sites in this sector, TripAdvisor has revealed they will be developing a social feed within their proposition. There are 56 million conversations around travel…
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Once overlooked, Pinterest has been going from strength to strength in the social stratosphere. For travel, beauty, and fashion brands, it offers the perfect opportunity to showcase products or experiences, and now they’re looking to improve their influencer offering. Pinterest have realised influencers are becoming more and more…
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  It’s our travel edition! On this week’s Serious Social, we spoke to the CEO of Sagittarius, Paul Stephen, about his experience working in digital marketing for travel clients. The travel industry is so commoditised, it’s important for brands to stand out on social. To do…
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Sure, sure… high street economy is a bit on the low side with big franchises announcing closures of big flagship stores, but not everything is lost. The economy, though, is not sinking worldwide. Markets are just shifting towards the easier (at least for the consumer) e-commerce.
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At first glance, the news of the Facebook Messenger assistant M being able to translate French could be a little underwhelming. French translation isn’t a feature that most users are crying out for. But what makes this announcement a little more interesting is how this translation functionality is being…
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Remarketing can be a powerful tool to engage and retain your audience, but are you thinking enough about it? Often it’s the best performing campaign line within our social strategies, gaining clicks from users who have already engaged with your brand in some way  –…
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  Rumour has it, Instagram could be developing a standalone shopping app, aptly named ‘IG Shopping’. First TV, now an online shopping platform, is there anything they’re not branching into?! This would make sense for the platform as Facebook recently confirmed 25 million businesses are using the service. Added…
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Facebook has decided to rename its Canvas ad format and along with the name change come a few new features. If for some rare and unexplained reason you haven’t heard of Facebook Canvas, here’s a recap: “Facebook Instant Experiences, formally known as Canvas, load instantly, they’re mobile-optimised and designed…
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In digital marketing, we’re utterly brilliant at creating confusing titles and acronyms. Given the volume, you’d be forgiven for thinking industry had employed a Head of Wanky Titles. I only wish our Head honcho had created these abbreviations with the wit and humour of the late great Robin Williams…
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Of course, copywriters and designers need a creative flair. However, when it comes to social media, the art of social creativity is elevated. It becomes a marriage between art and science. With so much audience data from behaviours and interests, to real-time and ‘moments’, there’s an opportunity to create…
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Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest…
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  Planned your live stream video? It’s now worth thinking about how to keep your costs down. Depending on the event that you are going to stream, you might need a camera crew and an outside broadcast van. If this is the case, the advice would…
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Reports have emerged of a new standalone app being worked on by Instagram. Tentatively known as IG Shopping, the app will allow users to browse products and services from retailers that they follow and purchase them directly from within the app. Instagram has declined to comment…
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When it comes to social media updates, far too often the platforms will change something that sends its users into disarray. Just look at the Snapchat layout or the chronological order of our Instagram feeds! In the case of Twitter, however, they want to implement some changes, but it’s…
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I must confess that lately I find myself spending less and less time on Facebook and quite a bit more on Instagram. Maybe it’s because I prefer pictures over words but a lot of it is to do with Stories. Generally speaking, my Instagram feed…
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Investing money in advertising can feel like a bit commitment, however deploying paid on social doesn’t need to be scary. As long as you have a plan in place before you start, social is a great way to test campaigns and creatives easily, with real-time feedback. Here’s how to…
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