2019 Immediate Future

Archive: 2022

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening……

Tech brands are a social bunch. Socially savvy and active, you’ll see messages posted on social networks everywhere. But look closer at the content and it appears that very little of it is targeted at senior buyers who make or influence the purchase decisions. And that’s a HUGE…

The very strong chance exists that you enjoy a BBQ! After all BBQ & at-home eating & entertaining is now the UK’s No1 summer home leisure activity, with three out of four households now owning some type of BBQ grill. So you probably aren’t missing out in hosting,…

We LOVE social media at immediate future (you would certainly be surprised if we didn’t) but even we know that there is more to marketing than just being social. And even if you deliver terrifically engaging and converting campaigns, you still need more than just a social presence. Which…

It’s a fact! Studies show that most consumers expect a sharp response from brands on social media, and with an increasingly large number of users turning to social to complain and review, it’s crucial brands get their customer service bang on the money! On Twitter, the average user won’t…

Music and audio experiences are huge parts of consumers’ lives. Just consider the spectacular rise of podcasts. 6 million adults now tune in to a podcast each week. Ofcom reported that the number of weekly podcast listeners almost doubled in the past five years — from…

Another week has passed, which means one thing… time for another Social Snapshot! This week we’re bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! Facebook’s working on a new ‘preview’ option for…

Let’s get back to basics, folks: brands need stories to resonate with their audience, and social media is a storytelling platform. It’s not rocket science that brands that use strategic social media to develop their brand equity see obvious benefit: where traditional marketing meant that the journey from brand…

Social media is often criticised for the damage it can do our mental well-being, especially with regards to depression and feelings of inadequacy in teenagers and adults alike increasing. But what about the positive impact that social can bring to our lives, where we truly feel that social is…

I mean, it’s been at least a few weeks since Insta copied a feature from another app, so guess what? Instagram is delving into the world of lip-syncing, hoping to one-up the karaoke king of apps, TikTok. TikTok, the social video app where you can watch people lip-syncing or…

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been…

Week on week we are drawn into the news, finding out which latest updates our favourite social media platforms are testing or launching. But sometimes it feels a bit like déjà vu, right?! Just a few months back at SXSW festival, Instagram co-founders Kevin Systrom and Mike Krieger admitted…

The media landscape has changed forever. Shock horror. No new news there. However, the majority of businesses are yet to evolve their buying behaviour. Too many are still caught in the ‘this is how we’ve always spent our budget’ camp. Happy to continue investing significantly in Out of Home and TV.

We know what you are thinking! Why would a social media agency admit to their job being hard?! We like to think of ourselves as an honest bunch here at immediate future; we don’t just create and post content for the hell of it. We like to look at…

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. New report shows Facebook engagement in…

Week in week out, all the major platforms are constantly tweaking, updating and testing in a bid to increase engagement and make users more active. These updates aren’t always ground-breaking, but they’re slowly implemented to improve usage based on how users interact, and ultimately to make the experience…

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means…

If you’re fascinated by the increasing use of AI in marketing, then the latest campaign from a kitchen utensil brand takes some beating. Spotify worked with Tramontina to allow us to “discover the flavour of your favourite song” – it’s beautiful and brilliant. It’s also extravagant…

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry! Snapchat’s working on new music rights deals to enable users to add songs to their snaps.

Since the dawn of IGTV, content creators have been battling with whether to post their long-form video content to YouTube or Instagram. To some degree, it makes sense to have these two very different video content platforms – Instagram is mobile-first, but YouTube has…

We all love a good story, don’t we? Whether we’re sharing or watching, stories continue to have a huge influence on the way we share, market and influence on social media. It’s a deep-rooted feature that all major platforms have at least experimented with, and with Instagram paving the…

Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about! Instagram’s IGTV copies TikTok’s AI, Snapchat’s design. https://po.st/FrJZ2L Once again, Instagram is caught out stealing other…

We all love a BBQ and with us all staying closer to home, we are set to be in the garden grilling our food whenever we can. But we don’t just barbecue our food outside at this time of year, we also talk about BBQs (a lot, as it…

Each Spring, the Facebook platform evolves with changes being affected to algorithms, functionality and offerings. It’s routine in the weeks following Facebook’s annual F8 conference that the much anticipated and well-documented announcements are affected to the platform. This year, the volume and impact of changes are more significant than…

The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing. Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC…

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Instagram looks set to ramp up its efforts against apps selling likes and followers.

If you spend time on Facebook, you will know that it has become a crowded landscape indeed. Yes, content is largely personalised to the user with prioritised content relevant to their interests, but it has grown so quickly that the News Feed can, at times, feel unmanageable. The result…

There were lots of announcements to take note of at the latest F8 developer conference, but which are the ones you really need to know, and what do they mean for your social media strategy? Groups and Events are the new black In an update that Zuckerberg is…

Seasonality is a very important factor in the marketing world. Our behaviours online certainly change over the seasons. Only a couple of months from now hits the summer slowdown. Consumers are spending less and employees are holidaying more, and a lot of businesses fall into sloth-mode. But, you…

Amongst the excitement of F8 it can be hard to stay up to date with the social news. But, fear not, we’ve rounded up the best articles from the past 2 weeks for you below ⬇️ Because, you know, we’re good like that! Snapchat releases latest update of…

Facebook’s annual F8 developer conference is our opportunity to look beneath the hood on new features and functionality that Facebook is delivering. Where are they going? What does that mean to us? And, how are our feeds going to look? Questions framed around these topics are asked by media…

If you’ve been following our blogs for a while, you’ll know that we rave about video content on social. And no, we’re not done with the raving yet! Video content is something that Facebook really care about, and they’re constantly making changes so that valuable content gets served to the…

As the platform updates were announced, the attendees of F8 2019 just had to share their excitement! Ironically, they all took to Twitter to share what they found out at the Facebook conference so, we’ve compiled a few Tweets for your viewing pleasure. Some are skeptical over the…

Yesterday saw day 2 of F8 2019, and as predicted, AI and VR stole the show. The speakers discussed the safety of AI and VR online, the updates to systems and algorithms, and why this is so important for the future of tech. To get you up to…

“The future is private.” This is the key theme from day 1 of the Facebook F8 developer conference that kicked off last night. We saw announcements from the likes of Facebook, Instagram, WhatsApp and Messenger, and my god, these updates are making the future of technology look very bright…

User-generated content – or as you may know it, UGC – is any form of content created by consumers and social media users about a particular brand, product, or place. It’s fast-growing within the social media marketing world and it’s definitely something you should implement into your social strategy.

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Vine returns as ‘Byte’ – but is it too late for a comeback?…

If you’re like us, you’ll always be on the lookout for the latest updates to all things social, as we strive to maximise their powers and try to understand if they’re worth digging into. Sometimes we get game-changing updates which shift the course of the social landscape…

Twitter has been blamed for all manner of society’s ills. At a recent TED conference, Twitter CEO Jack Dorsey was challenged on why the changes being made to combat abuse and misinformation on the platform, haven’t been more rapid. Interviewer Chris Anderson likens Dorsey to the captain of…

Healthy eating and healthy foods have become a significant part of everyday life. People care about what they eat. They want to know where their food comes from, how it’s made and how they can eat better. And they talk about it on social. A lot. We…

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time Facebook’s testing a new stories-like,…

What’s the first thing you do in the morning? If you’re like me, you reach for your phone to switch off the alarm, take a look through your app notifications overnight and maybe read and respond to a few emails. We’re not alone, my phone-addicted friend, not by a…

LinkedIn is an excellent platform that every business should use, whether it’s foradvertising, brand content, recruitment, or showing off achievements. We’re hearing more and more that social media is a pay-to-play space. Platforms know that paid advertising isn’t going anywhere, so they’re updating their organic offerings to keep businesses,…

Snapchat has just launched its very own gaming service, Snap Games, which lets users play real-time, multiplayer games while texting and talking with friends. The announcement came at Snap’s first Partner Summit in LA, where it described the company’s new approach to standing out from competitors like Instagram.

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix… Snapchat launches updated, faster Android version. https://po.st/O4JsoG…

Generation Z, the ‘new generation’ – your new consumer. They’re tech-savvy, have grown up with social media, and they care. For companies to stay ahead of the game, it is important to understand your consumer, and potential new consumers. Whether you’re already targeting them, or you’re looking to…

A bold statement, isn’t it? And a truthful one. For clarity, at immediate future, we’re wholly focused on delivering impact, aligning to funnel, and proving value from your investment in Social Media. Regular readers will know we drove millions of pounds worth of travel sales, exclusively attributed to social,…

We bloomin’ love April Fools Day! It’s a fun chance for brands to get fun and a bit naughty. And what better place to shout about it than social? Here’s a round-up of some of our faves from this week. Mission Foods announced the launch of Tablecloth MEGA wraps…

Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing…

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about Instagram tests letting you scroll through videos. https://po.st/rF5aum REWIND! #Instagram seems to be testing out a…

With all the algorithm changes, updates and technical twists being rolled out week to week, the big players in the world of social media ensure we are constantly on our toes. These changes may not always be game-changing, but every now and then something comes along which promises…

Facebook has grown rapidly and has needed to respond to the changes that have occurred in a medium which is in a constant state of flux. No longer just a place to catch up with friends and family, it is now a place where many people get the…

Why are people on social media? To connect with friends and family. To experience new things, new ideas. To discover more about who they are, what they like, what motivates them, whether or not to try the new Marmite Peanut Butter. To find their people… to find their…

We’re here for you with a roundup of interesting updates and tips from the fast-moving world of social media. Read on to catch up… How can you drive more traffic from Instagram? https://po.st/6P3GJl Given you can’t include clickable links in posts, what are the best…

It goes without saying, (but I’m going to say it anyway) social media is a place for conversation. It’s a place for brands to start conversations and join them too. Marketers will be pleased to learn of a couple of updates to Twitter and Facebook that make it easier…

From the Mannequin Challenge, in which groups of people remained motionless in videos, to the recent Microwave Challenge, in which people slowly turn while sat on the floor, social media challenges seem to exist purely to inspire hashtags and a bit of fun. After years of ridiculous challenges,…

Instagram is on a roll right now, announcing update after update. And just yesterday they released a new ‘check out’ in-app shopping feature. Yep, your online shopping days has just got a whole lot easier. Development on the platforms shopping tags means users will now be offered to…

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Twitter to introduce a ‘subscribe to…

Well, largely because client-side staff haven’t worked on film shoots. Typically, you’ve not benefited from seeing how video production should be scoped, planned, resourced, executed, and edited. It’s not your fault. You don’t necessarily know the right questions to ask. Yet. You entrust in video producers to take…

The ROI on a brand’s social media activity is one of the most debated, most interesting, and often the biggest conversations we have with our clients. Let us explain what we mean… We know consumers use social media platforms for learning more about products and retailers and…

If you’re a brand, you might have thought to yourself “I need a digital marketing agency. Surely it makes sense to go with one agency that does the lot?” I’m going to cut to the chase and tell you exactly why us indie, specialist agencies work so well, and…

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for platform updates, channel reports and ways to help you improve your social strategy… Does interest tagging on Facebook increase traffic?…

Consumers want authenticity, they need to trust you – so if you’re only including well-crafted, heavily branded content in your social media plan, you’re on to a loser. Marketers do a great job, no, really they do. Juggling the need to engage with followers and fans, build brand trust…

If you are a savvy copywriter with creative flair, then you will have produced a couple of Tweets whilst running multiple accounts that may have gone viral. Other than saving these tweets by liking it or screenshotting it, why not physically have a Tweet you could share…

Dark mode has been around for a while now with a number of apps and operating systems offering it as an option. Some people generally just prefer the design while others suggest their battery lasts longer by using it. One thing that’s undeniable is that it’s just a…

Well, what a great start to March it has been already! It’s hard to keep up when there are updates being released every day, so we’re here to lend a helping hand. We’ve rounded up the best articles for you in one place so you don’t have to go…

Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory. Everyone can agree that high engagement rates prove your content has been effective, but which social platform…

At the heart of your social media strategy are two things – your audience and content. By not putting the effort and time into producing valued and engaging social media content that will motivate your audience, you will be left feeling extremely frustrated with your results. Thankfully it…

Snapshot time! In a week filled with news, it’s hard to keep up… which is where we come in. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere else! Users can now apply to be part of Twitter’s…

No one: Me: writes a blog on brands authenticity and influencers Over the years it’s clear that social media has introduced a brand new way for us to communicate, impulsively shop, and see content from parts of the world that leave us in awe. On social,…

Facebook is well known for mimicking popular features from other social networks. It should be no surprise then that another feature is going to be making its way to the Facebook-owned Instagram. A software developer, known for reverse engineering apps to discover new features, has found code which…

Instagram is testing out a donation sticker for Stories, as spotted by app researchers Ishan Agarwal and Jane Manchun Wong. Wong shared a screenshot which shows a donation sticker amongst other already familiar ones. The feature appears similar to Facebook’s existing fundraising and donation tools for…

Another week has passed, which means one thing… time for another social snapshot! This week we are bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! 10 Instagram tools you need in 2019.

Creating communities… that’s where social can begin to reach the sought-after 1:1 dialogue with consumers and contacts. It’s harder than ever to do this, what with those pesky algorithms, squeezed budgets and sometimes costly media buying. Facebook is now allowing brands to join Groups… wow, this could really…

As I’m sure you are aware, Facebook recently announced they are working on combining its messenger with WhatsApp and Instagram. Allowing cross-communication across the platform for its users. The new messaging system will allow all three platforms to remain separate, however, users will be able to send and…

Guess who! We’re back, back again, bringing you news that we just have to shout about! Stay with us and we’ll get you up to date with the latest happenings in social in no time! LinkedIn launches its own variation of live streaming called ‘LinkedIn Live’…

High performing social content is relevant to its audience. That’s why it does well. We know that. It’s a fact. The bit that is difficult, is working out what is likely to resonate. Particularly when you’re in a category that just doesn’t see quite as many trends as…

Social media throws down a gauntlet down to all marketeers, whether you are talking to consumers or businesses. With the potential of reaching tens of thousands of followers, how do you stay relevant? The answer to this is rooted in the traditional marketing practice of creating then referring to…

It’s clear that we are in an age where a trend will start from someone or a small community, it then gets shared online and before you know it, it is shared over social reaching millions of people who are then altering their lifestyle to this trend.

Hi… us again! Bringing you a roundup of the best social media news from the past week. Stay with us and we’ll get you up to date with the latest happenings in social in no time! Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool…

First off, a quick reminder that Periscope is a Twitter streaming platform that in its original incarnation allowed users to broadcast video to followers. Unlike Vine, which was limited to six-second long clips, Periscope broadcasters can stream for as long as they like. Until recently, there wasn’t much…

We’re sure you’ve spoken about it plenty already, but let’s talk some more about the SuperBowl. One of America’s biggest sporting events, and also a time for companies to promote themselves on a monumental scale! The half-time ad break costs an average of $4million per ad (I know,…

It might be cold outside, but we’re talking holidays and the insights travel brands need to get noticed. It’s a crucial sales period for the travel market, so how can brands drive bookings through social – there’s a lot more to do than share pictures of…

Rumour has it that due to the financial pickle Snap has found itself in, the company is toying with the idea of making public Snaps last much longer before disappearing, or *shock horror* even become permanent. Posts shared to the “Our Story” feed…

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and new updates on social! Facebook’s planning to integrate its messaging platforms…

Fanfare, please! LinkedIn has finally introduced interest targeting options to their paid campaign manager – three cheers! So all those hashtags you’ve been faithfully adding to organic content and wondering “what exactly is this doing for me?”… wonder no longer, they are indicators for users’…

Imagining social media as a party helps to make sense of the best way to approach it as a brand and importantly how you should behave. Let’s meet three different party goers to explain what we mean. You walk into the party and introduce yourself to the…

*Drum roll, please* Introducing IF’s Social Snapshot!! A weekly roundup of social media news that we want to share with you. Here you can find a range of sources keeping you up to date with the latest happenings on social and new updates we want to shout about. …

Now, I know what you’re thinking. Coming from us? We must be bonkers. But, hear us out! To do good, meaningful and impactful social media, you need to be serious about it. Here are 8 reasons why you might want to reconsider your use of social media.

Who would have thought that after spending hours on creative and strategy planning for your social channels, that to beat the likes on Kylie Jenner’s Instagram photos, all you needed to do was post a picture of an egg! Clearly, it’s a little more challenging than this,…

The latest news out of Facebook is that hundreds of employees are being moved, as part of a ‘behind closed doors’ restructuring. These individuals are being shifted from a broad augmented reality division, which is part of Facebook’s Reality Labs, to one that focuses on…

Tinder is probably the first and most famous example of what we all know as ‘the swipe’. Mobile navigation today is all about the swipe, and now even YouTube is joining in. Their latest update will give users a way to navigate between videos.

It’s always a struggle to keep everybody happy – especially on social. For businesses, there are many risks. Some risks, however, are worth taking. Here are 8 rules to follow to avoid any disastrous outcomes! • Negative comments about consumers/clients. Now this is pretty self-explanatory. If you post negatively…

According to GfK data, travel bookings in the last few weeks are lower than expected. December saw a drop of 13% and the first week of January this year is 9% lower. The pressure is now on squeeze the pips out of the busiest buying period for the…

Much like Westlife, Snap is also trying to make a comeback 2019. Yes, we know it’s a stretch, but hear us out! A recent report commissioned by Snap reveals the real emotions and feelings that users have around their social media apps, straight from the horse’s…

When planning messages and creative for campaigns which require an action to be taken, we’ve always got the customer journey in mind. The simplest approach is to ensure you are present to inspire and delight when research takes place, when the action is taken and then following the action…

Twitter has announced that it’s set to launch a new program to let its users shape how conversations look and feel on the platform. This builds from trials at the end of last year with “ice breaker” tweets, aimed at increasing engagement on the platform…

Sometimes all you need is to read a quick blog post to motivate you into making a new decision.Like how you want to experiment on social media platforms such as Instagram, but you might just not have the confidence to. Look… what’s the worst that can…

Visuals play an important part when it comes to social campaigns, and the continuous rise of image-based formats like Stories means that visuals are here to stay for good. Now, if you’re not using high-quality images, you’re definitely missing out – but with optimal image formats changing all…