Archive: 2022

  It’s a retort I’ve given to my wife, family, and friends many times. I’ve also, rather frustratingly, had to issue it to senior marketers far too many times. For reasons I cannot fathom, Social Media is still badged by some as being for the kids, or the cool…
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With so many users active on social media over the holidays, there was a huge panic over a rather substantial, unexpected change to Instagram. Here’s what actually happened and what it means. Instagram had intended to update the beta version of the user interface for a small number of…
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  So, you have checked your analytics for the week and your followers on Instagram has gone up! *Celebrates* However genuine those followers are, you want to ensure that you are doing all you can to keep them there and engaged. Whilst it’s challenging to grow your brand on…
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