April Fool’s Day round-up

We bloomin’ love April Fools Day! It’s a fun chance for brands to get fun and a bit naughty. And what better place to shout about it than social? Here’s a round-up of some of our faves from this week.

Mission Foods announced the launch of Tablecloth MEGA wraps

Princess Cruises shared a familiar constellation that appeared in the night sky

McDonald’s announced milkshake sauce pots  

Cats Protection announced their feline-themed adventure park

Starbucks UK launched its newest, tiniest coffee size ☕️

LEGO launched its Find-My-Brick app! We’re sure the big kids out there would have loved this

Latest Posts

Community isn’t a channel, it’s how your social actually works Over the last few weeks I have lost count of how many marketers have said some version of this to me: “We’re thinking about community for 2026.” Often it comes with a hopeful look, as if community will magically fix…
Read More
 A few weeks ago we wrote about Instagram testing a brand-new way to help creators grow their audiences, and it centres around Early Access Reels. This new feature lets creators publish a Reel that only their followers can watch for a set period of time. Anyone who…
Read More
Christmas on social media is a brilliant excuse to play, experiment, and add a little magic to your feed. It’s not just about throwing red and green everywhere; it’s about capturing that cosy, festive feeling in a way that still feels true to your brand and your style. Start with…
Read More