KR03-Blog-Square-2019

B2B Nerds Unite

We love a good B2B brainstorm – it’s one of our (many) nerdy fascinations. So, when given the opportunity to attend the B2B Marketing Ignite 2019 conference, we simply couldn’t resist. Not to mention, our dear friends and clients at Fujitsu would be speaking on account-based marketing, something we’ve been actively involved with their team…

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CJ50-Blog-Square-2019

What Should I Be Measuring on Social Media?

It’s a question we’re frequently asked, and one that doesn’t seem to go away. It’s clear there is still much confusion around the metrics you should pay attention to, versus those that are nothing more than a positive signal. Too many people in industry mistake the latter for stellar achievement. After much back-slapping and subsequent…

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serious-social-blog-square

Understanding the Social Tech C-suite

This is one audience tech brands want to reach. The audience where 70% are the decision makers and the rest influence the purchase. We took a look at who they are, what they talk about and what motivates them. And produced a report which digs into the detail to help brands understand what makes this…

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ES11-Blog-Square

Understanding the Social CTO in 3 mins!

Tech brands are a social bunch. Socially savvy and active, you’ll see messages posted on social networks everywhere. But look closer at the content and it appears that very little of it is targeted at senior buyers who make or influence the purchase decisions. And that’s a HUGE missed sales opportunity! Our latest social report analysed social…

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