TN-12-Blog-Square

Nintendo “coins” new form of social

Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies as “lurkers”. Silent observers, they would…

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10 types of company blog posts

For many companies, blogging is a key part of their social media strategy. It’s an opportunity to build an audience, prove credibility, help customers and gain leads. Now, there are countless different types of posts that can be produced and published. If you’re looking for inspiration and planning future content, here’s a top 10 list…

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Tips for B2B Social Content

Six pro tips for powerful B2B Social Content PART TWO

In part one of our “Pro Tips for Powerful B2B Content” series, we looked at three ways to help you create B2B content that inspires action, outstrips the competition and wins business. In this, the final part of the series (for now), we will dive into three more pro tips that will hopefully provide the…

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Snapdates

Last month (March) was the month of updates we saw Facebook announce massive changes to their paid advertising platform, Twitter actually change their paid platform and Instagram make massive changes to their algorithm. Snapchat was no exception and has released one of the most significant software updates the app has had in recent months, Chat 2.0.…

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OL-21-Blog-Square

Twitter made some changes to paid…and they are pretty cool

This week has seen Twitter get all Facebook-y (yes that is a word) whilst making some nice strides with their paid advertising engine. There are three significant changes that have all gone live this week; Universal code, new custom audiences and an ‘objective-based’ interface – making the platform simpler to use, more effective and more…

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What Does Social Media Say About You?

In the last decade or so, social media has evolved into a data mining, user generated information goldmine, which is drawing ever more attention from those who can interpret the data and put it to good use. This is a process which is always going on in the background, being constantly refined by some of…

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