Online content creation typically falls to the marketing division of a business. Look beyond the four walls of communications, however, and therein lies a treasure trove of ideas. From customer services to sales, each function is filled with insights into every corner of the business. Whether it’s the questions on the tip of customers’…Read More
Shortly after my last post on Pinterest this insightful infographic circulated giving further evidence that the platform could really become a big player in 2012 – check out “is Pinterest the next social commerce game changer“ After making such a huge splash in the US last year (with over 31 million visits) it is only a…Read More
It’s Valentine’s Day? Oh yes, of course! It’s also Day Two of Social Media Week and the line up for the rest of the week is looking fantastic. SMW takes place all over the globe, but there is a host of great events taking place in London town on a wide variety of topics, such…Read More
Subsequently, I discovered this brilliant infographic in an Econsultancy article, which looks at the future of customer service and social media. The standout statistic here is that 62% of customers have used social media for customer service issues. Still not convinced that you need to consider your social service offering? We are!
Following on from my recent post, ‘Embracing Social Customer Service’, I want to offer a closer inspection of the ‘social customer’. The growth of social media platforms has been accompanied by the evolution of this new type of customer. An understanding of your social customers is an important step towards effective customer service on social…Read More
The new UK Twitter brand pages have finally hit our shores for those companies that can afford it. Let’s put this out there, brands on Twitter still don’t have the flexibility the Facebook API allows. Twitter will keep a tight rein on what users can and can’t do and maintains a standard look and feel…Read More
It didn’t take long after the IPO for Facebook to make a fresh announcement about plans for developing revenue generation – and it is the move into mobile advertising. Despite Mark Zuckerberg being described as having, “an evangelical approach to advertising,” and seeing the Facebook platform as, “a vehicle to open up communication, not to…Read More
Subsequent to my last post on Pinterest and whether it is set to be 2012’s social media success story – this insightful infographic surfaced which certainly suggests it may well be…
Want to know how Pinterest may impact UK brands?
Two great examples of brands using social engagement at the heart of their campaigns have popped up recently. Both Walkers Crisps and Kit Kat Chunky have launched multi-channel campaigns supported by TV advertising to create a buzz around new flavours of their products, seeking user participation and driving activity through their Facebook pages. The ‘Choose…Read More
Launching into the realm of social customer service may seem like a daunting prospect, however, failing to take the leap may actually lead to even more frightening consequences. A shocking statistic from a recent consumer survey commissioned by Conversocial, revealed that: “If confronted with unanswered customer complaints on a company’s social media site, 88.3% of respondents…Read More