This is the first in a three-part series of posts exploring what is online reputation management? Part I looks at crisis management in the age of social media. The crisis management model is under threat. Robust plans that once cut the mustard with traditional media are struggling to control and contain the spread of online…Read More
Check out this great slideshare about online reputation management presented to the Online Marketing Show 2011.
It’s focus is on crisis and is packed full of top tips to prevent brands getting themselves into a crisis and what to do if they find themselves in the thick of it. It also includes some great case-studies including Asda, BA, Primark, Urban Outfitters.
The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media. The social media training course demonstrates how to: identify where social media can add value for your organisation map out your social eco-system understand how to identify and engage…Read More
On revisiting the video interview from SES it strikes me that social search is a complex issue that goes beyond the technology. It is much more than key words, phrases. Much more than Google +1; Bing and Facebook integration; or even trying to work around the new Panda algorithms. It is, as we frequently tell…Read More
There is a real dearth of social media case studies when it comes to business to business. The scarcity is even more profound when you are looking for examples from UK companies. Yet, surveys tell us that almost half of UK companies are active in social media. We have delved online and found a few…Read More
It can be somewhat challenging to find examples of Twitter being used effectively in the business to business environment. And even more so when looking for UK examples (I am not advocating that Twitter is the only way B2B social media can support a company’s objective. However, it can add value and meet particular social…Read More
41% of UK businesses (up from 33% last year) are winning new customers through social media – this is according to a global survey of 17,000 businesses by Regus Group The infographic outlines global social media adoption by businesses. Interestingly, it is China and India that lead the way. But, when it comes to the…Read More
If you type the name “Roland Bunce” into Google you return 41,600 searches. According to media reports, Roland Bunce is a 24-year old computer science graduate, who has entered fashion and homeware brand Next’s online competition to find the next model. Despite being atypical model material, he’s won public hearts and minds and is currently…Read More
Social media likes to give and take with both hands. It gives you innumerable ways of getting your company’s voice out to your target market, managing your reputation and adding value to your business. And then it takes. It takes all the content you can possibly feed it and it always asks for more. Quality…Read More
Online crisis phase 1 So, in case you’re not aware of it, the international fashion retailer is facing a bit of a brand crisis. In short, it has been accused by Stevie K of tru.che of copying a line of her jewellery. In the industry it appears that Urban Outfitters has something of a reputation…Read More