Facebook is building a Branded Content Marketing search engine to allow brands to find the best influencer partnerships for their marketing, particularly where Facebook ad campaigns are concerned. Brands can search based on certain parameters like location, interests, gender and education. You can save selected creators in a private list based on your initial findings…
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Instagram want businesses on their platform, so new, useful features are the right way to go about it. A few additions have been made to Insta’s business profile offering. Action Buttons can be added to profiles, and the Direct Message feature has been cleaned up! Ahh, much better. It’s clear to many marketers why Instagram…
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Conversations between a brand and a consumer are no longer a one-way street. Today’s consumers are empowered and connected like never before, and they’re producing content like it’s going out of style. It’s our job as marketers to produce lots of great content that will engage the consumer. This can often be time-consuming and costly,…
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Snapchat redesign V2.0 Snapchat recently revealed an all-new layout which quite frankly was unpopular amongst most of its users. Here is a list of some of the dreadful changes that were made: The addition of more navigation buttons The removal of Creators from the Stories list Messages and Stories from friends mixed together…
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It looks like Facebook-owned Instagram has a new little trick up its sleeve! As reported by TechCrunch, a bit of snooping inside Instagram’s Android app has revealed a string of code that mentions “music stickers”. Although one can only speculate (Facebook refused to comment on the subject), this is a good indicator for yet…
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Facebook’s F8 Developer conference has been full of announcements, and we’re excited about two in testing that’ll improve customers’ relationships with brands. First up, using AR for your brand yet? Thought not… Facebook’s still trying to change all that with the launch of AR experiences in Messenger interactions with brands. The functionality is currently in…
Read MoreIn this week’s Serious Social, we’re bringing you a roundup of Twitter’s Q1 results, released on the 25th of April. It was a successful quarter for Twitter and results were better than expected. They were pleased with their revenue growth acceleration, profitability and audience growth, but what contributed to these positive results, and what does…
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Let’s talk about the video giant, YouTube. YouTube viewership is increasing on TV. Its apps for smart TV and gaming consoles are growing and growing among viewers who prefer to watch on the big-screen, instead of the little screen in their pockets. In the past, YouTube saw a shift from video-viewing on desktop to mobile.…
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This week Instagram have announced two new updates that will streamline the functionality of the platform, both for personal and business use. The first is a multiple photo upload feature, meaning you can add up to ten photos or videos to your Story at one time. You can edit each individual photo, enhancing with…
Read MoreIn this week’s Serious Social, we’re chatting about the new Facebook Premieres feature! It’s Facebook’s solution to keeping pre-recorded live videos within the platform, and will make it easier for publishers to post videos without the expensive external software! It’s a solution that will certainly encourage more video content, especially live video content, on the…
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