It’s always a struggle to keep everybody happy – especially on social. For businesses, there are many risks. Some risks, however, are worth taking. Here are 8 rules to follow to avoid any disastrous outcomes! • Negative comments about consumers/clients. Now this is pretty self-explanatory. If you post negatively about anyone you come into contact…
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According to GfK data, travel bookings in the last few weeks are lower than expected. December saw a drop of 13% and the first week of January this year is 9% lower. The pressure is now on squeeze the pips out of the busiest buying period for the holiday industry. Whilst social is not…
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Sometimes all you need is to read a quick blog post to motivate you into making a new decision.Like how you want to experiment on social media platforms such as Instagram, but you might just not have the confidence to. Look… what’s the worst that can happen it’s just social right? Here…
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It’s a retort I’ve given to my wife, family, and friends many times. I’ve also, rather frustratingly, had to issue it to senior marketers far too many times. For reasons I cannot fathom, Social Media is still badged by some as being for the kids, or the cool brands, or the consumer brands. Sadly,…
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So, you have checked your analytics for the week and your followers on Instagram has gone up! *Celebrates* However genuine those followers are, you want to ensure that you are doing all you can to keep them there and engaged. Whilst it’s challenging to grow your brand on this busy platform organically it’s important…
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Since 2016 Twitter users have been frustrated with the way their feed has been presented to them, an issue brought on by changes to the platform’s algorithms. Twitter added this in to highlight current affairs, trends and updates as they happened, meaning that users weren’t always able to see their friends or favourite channels most…
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Memes have been around for quite some time now. The word “meme” itself is Greek, meaning “that which is imitated.” Memes are so commonly shared that, based on Google Trends, “memes” are becoming a more popular search term than “Jesus.” Recently, a tumblr user shared what many think to be the first ever meme. The…
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Instagram is testing another new feature to improve the social platform for influential creators. According to The Hollywood Reporter*, a small group of Instagram users are testing new “creator accounts” on the social platform that provides them with added attractive features. Similar to business-focused profiles on Instagram that were introduced in 2016, creator accounts…
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As another year draws to an end, it’s time for Facebook to release the annual ‘Year in Review’, taking a look back at the best (maybe most memorable) things to come out of 2018. And yes, I know what you’re thinking, but honestly it really wasn’t all bad! The platform has created a video…
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It’s that time again when everyone looks back on the year to remind themselves of all the work they’ve done and look at what performed really well, what shocked people, what didn’t quite work out as initially thought, etc… It’s a time of reflection but it’s also a chance to be a bit of…
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