Instagram ads made an appearance in 2015, the update enabled advertisers to post ads with the aim of driving clicks, mobile app installs and website conversions. Instagram’s latest update will help us advertisers turn intent into action by increasing the number of ways users can interact with ad content. Through research, Instagram has discovered that…
Read More
Back in 2006, the quickest way to grow your audience on YouTube was to have your video make it on the home page of the site. In those early days of YouTube, an actual human was curating the content that made it on to the home page (crazy, right?). In fact, most of the biggest…
Read More
Following the recent trend of all social messaging apps becoming clones of Snapchat, Whatsapp appear to have jumped on the band wagon. When Instagram launched “Stories” at the beginning of August it didn’t go unnoticed that emulating Snapchat was becoming very fashionable amongst social messaging apps, mimicking features such as stickers or the ability to…
Read More
The Science Of Social Media A brand new podcast by the lovely people at Buffer. The first few episodes are packed with amazing interviews, advice, and fun content that will make your morning commute or afternoon walk a lot more enjoyable and productive. The interview with John Yembrick, Social Media Manager at NASA, will take…
Read More
Shouldn’t we be innovating? Shouldn’t we explore the next big thing for our industry? Shouldn’t we consider how to be first-movers in new areas? Shouldn’t we determine if new tech can help us to acquire market share? Yes. Yes. Yes, and yes. Few businesses actually have the required resources (and finances) to justify ‘playing’ with…
Read More
Many would argue that YouTube has been a social network of sorts from the get-go. Users have the ability to subscribe to certain channels (ie. follow), like, unlike or comment on certain videos (ie. engage) and share those videos with a wider audience. However, the channel was limited when it came to ways…
Read More
Since Snapchat’s conception in 2011, we’ve seen its meteoric rise to become one of the most used social networks in the world. The network currently boasts over 100 million daily active users along with 400 million snaps per day being sent all over the globe. For an app that only came into being five years ago,…
Read More
According to Campaign Live, a fifth of top brands’ social media accounts are ‘fraudulent’. It seems many household brands are plagued with promotion spams, impersonators, phishing profiles, trademark violations, hacked accounts and counterfeit profiles. Ouch! And this number is on the rise. Sadly, the fakers are making money, so they are not going to go…
Read More
My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things I’ve learned throughout the process, I was…
Read More
Gone are the days of shaky videos that make you feel queasy. Facebook saves the day with its new algorithm designed to stabilise 360-degree shots. The smart technology will combine 2D motion with 3D reconstruction to fill in the gaps and reduce the unwanted effects caused by conventional cameras. The social network’s last count revealed…
Read More