Using social media internally for your business

We read many articles advising us on how to use social media for business, but this is normally on an external level, to help with customer service, brand awareness and web traffic. However, have you thought about how social media can help your business internally?

As we know, social media is a useful tool, but on an internal level, it can help with communication, idea generation, knowledge sharing, improved productivity and much more!

From a study, it was reported that 50% of companies are already using some form of social media for their internal communications, such as instant messaging, employee blogs and social networks. Are you currently using any of these?

There are many other tools available to use too, however, a site that is specifically targeted towards companies is Yammer. Yammer is a private network, which means that only people with a verified work email address can join your network, making sure that your content stays safely between your employees. It is a place where staff can discuss projects, share information and ideas, communicate with their team members and ask questions.

Yammer is currently used by over 200,000 companies worldwide, including 85% of the Fortune 500. Here are just some of the companies using Yammer successfully:

  1. Xerox  has used Yammer for a number of years and has found that it is ideal for time saving and sharing ideas between employees. It also easily breaks down geographical boundaries, as people from all of Xerox’s offices around the world can join in and connect.
  2. Westfield uses Yammer to help with employee collaboration and better information sharing amongst staff. It is also useful for mobile working, as staff can access/share information whilst on the go.
  3. Capgemini have found that Yammer can help them save time as employees can pull ideas and resources much more easily. It has also been helpful in reducing the number of internal emails, which makes communication more focused, but also saves significantly more time for staff.

Do you already use Yammer or another social media tool internally for your business and find it benificial? Please let us know your feedback below!

Images courtesy of Yammer

© Yammer. Logo.

Latest Posts

The social media landscape has undergone another seismic shift, and brands that fail to recognise the growing trust gap between marketers and consumers risk being left behind – that’s according to Brandwatch’s 2026 State of Social report. Analysing 910 million online mentions, Brandwatch has found that brands…
Read More
Make social the engine room of growth I’m thrilled budgets are shifting to social; I’m less thrilled by the pressure on lean teams. The board isn’t being awkward, they’re being rational. They want growth. If social now commands a bigger slice of spend, the plumbing must match the promise.
Read More
TikTok has just announced the latest round of creators and organisations taking part in its “Change Makers” programme – and if you’re into content that actually makes a difference, this is something worth knowing about. At its core, the Change Makers programme is all…
Read More