if blog | What will you learn from social? | immediate future

Why summer is a good time to reassess your social media presence

With the sunny weather dominating London’s climate for the last couple of weeks, the social media world has somewhat quietened. For many people this is a time of holidays, parks, ice cream, beaches, festivals, BBQs and generally taking a rest from the constant flow of data that surrounds our culture. Group activity on LinkedIn reflects…

July 18, 2013

LinkedIn takes the next step in content marketing with new Sponsored Updates

Marketing for B2B companies on LinkedIn just got more interesting. At the end of this month, LinkedIn is introducing ‘Sponsored Updates’, which gives users the ability to promote updates on LinkedIn beyond their own followers or connections. In a similar style to ‘Promoted Posts’ on Facebook, LinkedIn sponsored updates allow you to promote your content…

July 16, 2013

Content Marketing – Making the Most of What You Have

Content is being created…quickly and in quantity! There is a vast amount of content being created in today’s world. Content makes the internet work and every second of every day ‘we’ are creating more content. Now in 2013, 9 out of 10 marketers are using content marketing, according to the Content Marketing Institute. 87% of…

July 11, 2013

Making events a success through clever use of social media [infographic]

Following on from my time spent driving the social media programme for the IBM Smarter Commerce Global Summit held in Monaco this June, I’ve been pondering the importance and real value of using social media effectively for events. This week, I stumbled across an infographic, titled ‘4 Incredibly Easy Ways to Use Social Media to…

July 10, 2013