If you’re like me you probably have an attention span that can only be measured in nano-seconds. To grab your attention online, especially on social media, things need to explode and cartwheel about just to stop you scrolling for 5 seconds. That being the case I love GIFs. Recently, Twitter added animated GIF support to…
Read More
Since yesterday, Dave Lewis, Chief Executive at Tesco, has been in the firing line. He is new to the role and battling against a crisis that, whilst not of his making, puts him centre stage. Yet a search on the networks shows that Mr Lewis has no social presence. He is off the grid when…
Read More
“Luxury retailers are leading the way with in-store technology” was the title of an article that I read recently and something I have been watching for a while. Yes, because I have a natural interest in fashion but also for me I really believe that the fashion industry is leading the way in digital innovation.…
Read More
Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience – and, more importantly, what…
Read More
Social media has changed the way we communicate and engage with politics, igniting grassroots activism, clearly demonstrated in the lead up to last night’s no vote, in the Scottish Independence Referendum. With so many taking to social media to share their 2 cents, it became an open forum for the nation and a reliable indicator…
Read More
News flash! B2B marketing is emotional. More and more marketers are recognising the importance of psychology behind purchases, and the emotional state that customers are in when they connect with a brand. Not dissimilar to the concept of H2H (human 2 human). Brands need to lose the unnatural techie jargon when they are trying to…
Read More
You will soon be able to purchase items from Twitter, as the micro-blogging service announced this week that they are featuring a ‘Buy’ button on tweets. This is a big step for Twitter as they enter the realm of e-commerce, and the new button will sit inside a tweet and allow people to click to…
Read More
Safe and small micro-sharing apps like Cluster have been adopted as a new way of sharing sensitive or more private information & content with a select group of people. In an attempt to compete in this space and allow its users to share information more selectively, Facebook is building a new app named ‘Moments’. The…
Read More
Little else has dominated UK news headlines in recent months than the impending Scottish referendum. Not satisfied by traditional media coverage, many have taken to social media to voice their beliefs. Individuals, as well as the Yes and No campaign brands themselves, have chosen social to raise awareness and support for their cause. So how…
Read More