August is gone with the wind. With it go Notting Hill Festival, Reading 2015, V Fest, National Burger Day and summer. Relive the glory days of balmy summer evenings, sizzling barbeques and 30+ degree weather (sort of) by having a read through our top five IF blogs for August. No. 5 – Upload your…
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Apple’s recent announcement that it was going to be embracing ad blocking software has sparked some serious social debate and birth of the hashtag #adpocalypse. The move by Apple has brought into spotlight the morals and ethics behind the media industry and am sure will bring about another shift because of disruptive technology. The software…
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Psst! Would you like to join a team of select brands – Old Spice, Pokemon and the BBC among others — who have led growth in a form of digital marketing gaining traction? The online gaming industry is rife with user-led content, with one of the biggest platforms making use of this phenomenon is Twitch.…
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Real-time engagement has been a real buzzword in 2015, but is it easier said than done? And how far are brands pushing the concept of real-time engagement? How realistic is it for brands to be ‘always on’? These are all questions that have been bandied around the industry this year, but are very difficult to…
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Facebook’s CEO Mark Zuckerberg took to the stage yesterday for the latest Facebook Townhall Q&A. He spent the better part of an hour fielding a mix of serious and silly questions about everything from virtual reality and artificial intelligence to why he doesn’t wear a different coloured shirt (he does, on weekends) and what…
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What are your main objectives when your company attends an event? Leads? Awareness of new products and service? Positive brand interactions? Whatever your ultimate end goal is, more often than not, the marketing activities that I see, especially across digital and social, do not tie together with a clear ‘line-of-sight’ objective in mind. Talking to…
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Marketers around the world are pronouncing the death of demographic segmentation, and behavioural segmentation has swept in to pick up the pieces. Thanks to the digital invasion, marketers are armed with the tools to analyse consumers’ behaviour. And as we all know, this is called behavioural segmentation. This has allowed marketers to target based on…
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Mark Zuckerberg will be hosting his 7th Town Hall Q&A session on Tuesday the 15th of September. This much anticipated event will provide the Facebook community, and a live audience at Facebook HQ, with yet another opportunity to quiz Zuckerberg on a range of (mostly) Facebook-related topics. These Q&A’s have become a popular and fairly…
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With Instagram Ads slowly rolling out to engagement-hungry marketers, and Twitter adding advanced coverage of all events as well as upping their game on Windows 10 and iPad Twitter apps – where does that leave the ever-dominant Facebook? With the recent announcement of Facebook reaching just over 1 billion (mainly mobile) daily users, coupled with the…
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