Unless you have been living under a rock recently, I am sure you will be well aware of an increasing cyber security risk facing brands, organisations and public figures in today’s hyper connected world. The likes of Sony, for example, have been hounded with a series of attempted and successful hacks on the Playstation network.…
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So I attended this Drum event just before Christmas which was all about how to run an agency and be a leader. Half of the session was led by Simon Hartley from Be World Class whose whole business mantra is focused on what differentiates world class performers and leaders. He is an ex sports psychologist…
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Last week Facebook and LinkedIn announced their intention to focus on social enterprise. Facebook at work launched with small scale trials by invitation. It functions like Facebook, but allows for a separate login and the opportunity to keep work and personal separate. LinkedIn, already considered the de facto professional network, is building out apps for…
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According to several news sources, including TechCrunch, Mark Zuckerberg is being touted as the Oprah of the millennial generation, as he follows in her footsteps in creating his very own online book club, “A Year of Books”. Zuckerberg invites members to read alongside him as he offers fortnightly reading recommendations as part of his New Year’s…
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Twitter is planning to expand its advertising offering by selling media within third-party apps and sites. This will allow the platform to be utilised to market to people that don’t currently use it but may see a tweet online in embedded streams or publisher apps. Examples of publishers which could be the first to be…
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We use the LinkedIn paid platform for clients on a daily basis. Despite its rather dated layout and reasonably thin set of features (when compared with the big boys like Google and Facebook), there is no doubt, for me, that LinkedIn still very much has the edge when it comes to B2B social marketing. The…
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Research and software released this week suggests that computers can predict our personality traits with a higher accuracy rate than our friends, family or spouse. Should we be scared or excited by the prospect of computers using the data we share online to make informed decisions? We’ve all seen the movies where Artificial Intelligence (AI)…
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Social channels are constantly evolving and keeping up to date with the optimum way to use each one can be a big task, so immediate future have made this handy guide to optimising your social content to the channel of your choice. Statistics have shown that the impact on the success of your campaign is…
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It was once open to an exclusive club of only the most respected and the most influential, with the likes of Richard Branson and Barack Obama being part of the elite. But now, LinkedIn has opened its gates to all. It was announced last week that the LinkedIn publisher platform is now available to all…
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