We are all aware of the latest marketing buzzword – personalisation – and the notion that brands now have the ability to follow users every “internet” step to ensure they get a 360 degree understanding of their customers. This, in theory, allows brands to personalise messaging, offers, new product announcements, and so on. However, are…
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From asking followers for hidden-gem holiday destinations to posting the ubiquitous sunset selfie (framed by palm trees for added effect) and bragging about how amazing and life-affirming their holiday was afterward, travellers are a noisy bunch in social media. So much so that a recent study shows that social sharers, commentators, socialisers, creators and reviewers…
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A huge change in readily accessible data on social media is about to occur. On 10 March Facebook announced it would be closing off third party API access to its user activity data to make way for something a lot more exciting. Facebook Topic Data. What does this mean? Well, previously third party data only…
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Facebook announced the lock-down of its Graph API, to demonstrate the efforts it’s making to protect users’ privacy, and the changes will take effect by 30th April. Wondering what on earth a Facebook’s Graph API is? The Graph API is the primary way to get data in and out of Facebook’s social graph, the function which gives apps access…
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The hot topic of the moment is Digital Transformation. As you would expect of any agency principle, I regularly attend and speak at events on this very topic. Whilst I applaud the information that is being shared to help inspire and evidence the increasing importance of digital, all too often it will only benefit brands…
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Last week, I saw an infographic on the charity and non-profit sectors that perform best – and worst – on social media. And whilst running (and live tweeting!) the London Marathon this year, it occurred to me that charities could be making more of the huge opportunities that are available to them. Having seen the…
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Every 6 months or so another infographic appears informing us of the best times to post on each social media platform. Well I can tell you that most of these timings are unworkable. Useless insight that is meaningless. Why? Because the best times to post depends on a number of things, location being one of…
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Here at immediate future we like to stay in shape. Whether it’s running the London Marathon or maintaining brand health, we are always on the ball. With that in mind, we put together the following Social Media Brand Workout to help you keep your brand in peak condition. Creating a recognisable identity for your product…
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