Fireworks illuminated the skies across Asia as millions celebrated the Year of the Sheep on Thursday. Wednesday night, Lunar New Year’s eve, was marked by loud booms as people set off firecrackers across china and families came together to enjoy the festivities. In China over 600 million people use online services and more than…
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Voice is a big thing for me this week, partly because I have a cold and appear to be losing mine, but mostly because so many brands on social, need one. There is just no excuse for posts and tweets that are vanilla, samey and predictable? After all, most brands want to extend reach, engagement…
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Today I am going to show you how you can take your pre-made video content on your desktop computer and turn it into a Vine in 4 easy steps. Of course the real first step is producing some really top quality video content, but here’s some I borrowed earlier – Create some fantastic video content.*…
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The fact that Facebook can pinpoint your exact position, geographically targeting ads if you are within a pre-defined proximity from a location is creepy right? Creepy it may be, but very useful for advertisers when used correctly. Yet, geo-targeting isn’t the only option when it comes to ensuring your ads are served to an appropriate…
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It is very exciting to be at immediate future at the moment! Everyday we are having conversations with intelligent people at brands who are embarking on a digital transformation journey. Within the first few slides in our presentation documents we share a common immediate future belief “social is not the be all and end all…but…
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They say technology is ruining personal relationships, with a study recently published in the journal Psychology of Popular Media Culture reporting that 70 percent of its participants, “all of whom were married or cohabiting heterosexual women, said that smartphones were interfering with their relationships” (Tech Times 2014) Further reports advise not to mix technology and…
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Most people, when they think of the 1960s, will probably recall the ‘swinging sixties’ or the relaxation of social taboos (clothing, music, drugs, sexuality, formalities and schooling). You may even bring to mind the conflict that raged in Vietnam, the Kennedy assassination or the Apollo 11 mission placing Neil Armstrong on the moon. What you…
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People who spread racial hatred on social media could soon be issued with ‘Internet ASBOs’ under new proposals from a group of UK MPs. The proposals seek to ban users who persistently spread racial hatred online by extending existing legislation that prevents convicted sex offenders accessing the Internet, possessing any device without the capability of…
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A lot we think. I saw a quote last week in an article that was shared by @SaraFdezM that got me thinking – if social helped get Barack into the white house – when will it catch up in the UK elections? As my colleague Bakti Jethwa explored last week, spending on social for…
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