5 Reasons Why You Should Be Using Infographics The use of infographics in marketing and on social media is nothing new but here are a few reasons why you should be using these incredibly versatile tools; 1) 90% Of Information Transmitted To The Brain Is Visual. Your eyes have more sensory receptors than all your other…
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Over the last few years, white papers have become extremely popular and effective as a content marketing tool for B2B marketers. With so many companies pushing their whitepapers, we now have a deluge of content. Has the white paper reached saturation point? White papers have gained significant adoption as an effective content tool, mainly due…
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Brands use Facebook and Twitter in a variety of ways, most of them very successfully. But as effective as they are, existing channels don’t necessarily result in more sales, page views or direct engagement with the customer. Spot.IM, a free, one-size-fits-all social network, aims to change that. By adding just two lines of code, Spot.IM…
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Last week the guys over at Facebook Creative Labs launched a new app ‘Facebook Rooms’ – the app seems to take inspiration from the 90’s style chat room where users can create ‘rooms’ based on a specific topic of interest. Rooms can be created around themes ranging from skateboarding and baking, to coding and impressionist…
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Linkedin, the “Facebook for business” has released maps of the USA and Europe converting user’s professional skillsets data by city and area. A welcome step towards providing visualization of Linkedin’s unique mountain of data, the maps released last week provide a glimpse into the aggregate abilities of the populations of certain cities, and also insight…
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Moves are afoot, and money is being spent, to dig a whole lot deeper into the Twitter conversations. Earlier this year Twitter gave researchers data grants to back-test hypotheses with large quantities of historical data. It is also funding (to the tune of $10m) an MIT programme to analyse social behaviour from its data. Twitter…
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The rise of Clickbait headlines on social networks is a content marketing tactic that we’re all familiar with, and many of us now bored with. From Buzzfeed to Upworthy, Clickbait has garnered some content aggregate sites with unprecedented hit ratios in the last few years. However, Facebook has recently changed its stance with the notorious…
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Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two weeks, which is testament to…
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As digital content marketers we are in the throes of two concurrent data revolutions. That of Big Data and secondly, the contextualization of big data. You won’t win customers with Data solely – but when you use that data to contextualize your content you will. What does that mean – it signifies that we…
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