The festival season is here and brands globally are cashing in on sponsorship, branding, presence and product demos of all kinds; taking over stalls, stages, arenas, performers and musicians to get in front of the most dynamic audiences, be in the background of their selfies, and inevitably be part of their happy festival memory. Brands of…
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As hieroglyphics proved an effective form of communication for the ancient Egyptians, has the emoji, the digital hieroglyphic, revolutionised modern day communication in the same way? According to research conducted by TalkTalk Mobile, a phenomenal 80% of Brits are using emojis to communicate, there is even an entire social network Emojli, that allows users to…
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Anyone who uses Twitter will know there are several keystrokes that can spice up the reading experience, and most importantly, add value. Handles (@) identify individuals or their companies on the micro-blogging site, and hashtags (#) provide a topical marker or context, allowing readers to discover more content on a subject that interests them, while…
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We all know the old cliché that content is king, and it is hard to argue. However, kings have a long and often bloody history of being toppled, so always need to be on their toes. They should be seen to be learning from and listening to their peers and their subjects as much as…
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Yup, you read that right. Don’t bother training your CEO, or for that matter, your leadership team, in social media. In our experience, training courses don’t make any tangible difference. Don’t get me wrong. I am not advocating that business leaders shouldn’t be active in social. In fact, I’m suggesting the complete opposite. If your…
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Twitter has been getting a lot of column inches recently for all the wrong reasons. For starters, though it launched officially in 2006, the company has yet to turn a profit. In 2014 it reported a pre-tax loss of £372m, despite raking in £908m worth of revenue. Since the company posted weaker-than-expected quarterly financial results…
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If you are a regular to the immediate future blog or follow us on Twitter then you will know that we were very much behind #SMWF last week. I was there, taking selfies, storming the stage, speaking on a panel but most importantly networking and talking to industry peers about what they are working on,…
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What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so you need to ask yourself, “What do…
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More often than not, when customers are frustrated about a bad service or bad product experience, they will take to social to vent their experience. In doing so, this allows others to jump on the bandwagon and start chiming in with their equally awful experience. In many cases a quick, useful and polite response by…
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