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It feels like a while since I last blogged about social customer care, despite it being one of the areas of social media management and strategy that fascinates me the most. In my time spent working in social media, I’ve observed brands and businesses evolve their clunky social care processes, into smart, well-oiled social service…Read More
Are you struggling to find time to do everything you want to on social media? It’s not uncommon that in a busy day with meetings, planning and everything else, social media can sometimes slip down the list of things to do… However, luckily, there are ways to help. Why would you schedule posts/tweets? There is…Read More
Fresh from unravelling truth within the NHS, examining the issues of South African police and children in the Taliban, the current series of the award-winning Channel 4 documentary Dispatches turned its attention towards social media last night. In the programme, entitled ‘Celebs, Brands and Fake Fans’, the Dispatches team investigated the shady side of social…Read More
Going shopping with your friends on the weekend is one of the most sociable activities we can do. Shoppers enjoy “making a day of it” or even getting the (sometimes critical) feedback from our friends or family about how an item of clothing looks on. Who would have thought updating your wardrobe would become so…Read More
Social Media has become an increasingly important part of a B2B strategy, although many businesses are still finding it difficult to grasp a hold of the power in social media. Pioneering campaigns have shown that the medium plays an essential part of many organisations that want to engage with other businesses and industry influencers. With nine years…Read More