What is real-time marketing about? Responding to customers, following trends and ultimately creating a strong, relevant relationship with your audience. It doesn’t sound so bad when you sum it up like that. But real-time marketing is easier said than done. Our research report ‘In the Social Moment’ demonstrates that real-time social requires investment. It is…
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With over 2 million of them on LinkedIn, Groups are a core part of the platform. Whether it’s to enhance your credibility or to generate leads, we take a look at the important role that Groups can play in your marketing activity. With over 8,000 Groups created every week, there are plenty of options to…
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Twitter has already carved out its name as one the top social media sites to market and advertise from but in an effort to become more ‘social’ it recently revealed two new features that allow users to upload up to 4 photos in a single tweet and tag up to 10 people. It has been just…
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I doubt you’d ever think of Zuckerberg strutting his stuff on a high fashion catwalk, but how about a super model owning a social network? Flame haired super model Lily Cole has done just that, making her first steps into the social media realm with the launch of her new social network and app, Impossible.…
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Ok! I’m going to share with you all what I honestly believe the power, potential and future social media could be (but you’ve got to promise that you’ll continue reading- as what I am about to say is a little “out there”). Social media has the power to change how we do “everyday” activities and…
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There are now countless blogging platforms on the web that specialise in a multitude of great features but which of these features do we actually need? Some of the most innovative new blog platforms strip away the list of add-ons and focus on the basics. Now, more than ever before, they are getting it right…
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Paraphrasing some recent advice at our Social Speakeasy from Jerry Daykin of Mondelez International, “If you want to become a real-time engagement focused business then you need to break some of the traditional marketing practices”. Advice that is mirrored in our brand survey results on real-time social engagement. Where brands recognise that without a more…
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Out of a plethora of April Fools pranks yesterday, there were some innovative, stand out ideas that showcased some of our digital friends’ creative thinking at its best. Here are some of the best; with ideas ranging from the weird, wacky and downright genius. With LinkedIn’s recently announced Product and Service tab retirement, you can’t…
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LinkedIn is running ‘full steam ahead’ in its content marketing efforts as it announces the release of two new content analytics tools, dubbed as the “Dynamic Duo” for businesses. Read on to discover why the news should come as music to the ears of B2B brands marketing from the platform. Do you use LinkedIn as…
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