Given that 66% of UK professionals are now on LinkedIn, the platform offers considerable B2B marketing opportunities to companies. There are numerous ways firms can benefit from LinkedIn, one of which is participation in group discussions. Good questions provoke lively exchange of views and promote the public profile of the initiator of the discussion. But…
Read MoreLove these to bits, always great encouragement for B2B marketers. Especially when they are about 6 foot long!
B2B social media is handled by the PR department in the main, most do it to create awareness and the shock that more use Facebook (80%) than Twitter (78%) Have a little look below…
The joyful season is nearing and brands are definitely trying to get us into the Christmas mood. They are doing all they can to boost sales through creative marketing and the use of interesting social media campaigns. Fashion outlet ASOS has launched an interactive campaign. Users will be able to click-to-purchase from within the video.…
Read MoreWe were delighted to read the news this morning that David Cameron and his team at number 10 are trialing an application which will pull real-time data from social media and other sources to aid with decision making. The application will give the PM an at-a-glance view of how the country feels about him and…
Read MoreUnless you have a social newsroom churning away in the background, keeping your site and social estates replenished with fresh content is no mean feat. And with real-time social media platforms such as Twitter churning out a record 32 million tweets in the space of 24 hours during US Election day, it’s easy to see…
Read MoreOver the last 2 years there has been a noticeable shift in our client base at immediate future. No longer are we just working alongside PR or marketing folk – something that is nicely expressed in the infographic below. Social isn’t simply an extension of a marketing campaign. It’s become integral to the way the business…
Read MoreThe US presidential race will be decided on Tuesday 6th of November 2012 when either Mitt Romney or Barack Obama will be handed the keys to the White House for the next four years. At present, the race is too close to call and opinion polls have them neck and neck. So what if we…
Read MoreLast week Hurricane Sandy left much of the east coast of America in tatters. Whilst the hurricane swept across New York and other states, social media was to be one of the most powerful platforms in which aid was offered. Social media served as a useful tool for family and friends to keep tabs on…
Read MoreTwitter provides great opportunities for businesses to establish effective and engaging communication with their customers. But how should companies go about doing it? Here are some useful principles to follow. 1. Problem acknowledgement and quick apology Customers value honest communication. The quicker you apologise and acknowledge the problem, the better. 2. Immediate response Be…
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