One of the most interesting changes taking place as the PR industry evolves into an online discipline is the increased emphasis on measurement. In the old days of offline PR, little attention was paid to systematically analysing the relative success of campaigns, because measuring PR is hard to do. Measures that attempted to pin a…Read More
There seems to be a lot of confusion about the purpose of online PR these days. Too many people think that the sole job of online PR is improve the client’s search engine optimisation and help drive traffic to their website. Granted, SEO and online PR do go hand in hand to a certain extent,…Read More
Flog Definition: When a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere – it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans – fake blogs are cheap and nasty. It’s not a good look. As…Read More
Whilst reading the econsultancy.com online PR benchmarking report, it struck me that PRs and brand marketers were still talking a different language. Clients wanting increased brand mentions online are met with agencies delivering blogger relations. Those asking for brand reach are offered optimised press releases. A client wants outcomes: and the agency offers tactics. Well,…Read More
Let’s be honest about this, on the whole the PR industry is not welcome in social media. People consider their blogs, Facebook pages and Twitter streams to be their personal space, and they don’t want us oily spin-merchants barging in and shoving our brand messages up in their faces. Nobody likes getting cold-called when they’re…Read More
If you’re still struggling to understand why Twitter might be a useful PR tool, you should probably take a moment to understand the concept and implications of the phenomenon of re-tweeting. It’s a very simple premise: John finds something he likes on the internet, so he writes a Twitter post about it with a link.…Read More
Just before Christmas, we experimented with some new brainstorming techniques across a number of clients. It got me thinking how there is a lot more to a creative brainstorm when you are planning for social media ideas.
Offline, a PR brainstorms rely upon understanding a client: its business or products, its audience, and its requirements. In addition, a good knowledge of what is newsworthy, the media and what is currently capturing the headlines is essential.
Of course, this knowledge is necessary for online PR brainstorms too, but you have to add to the mix with a more detailed understanding of social media.Read More