if blog | What will you learn from social? | immediate future

Is social media a name-changing game?

A few weeks ago Google‘s chief executive, Eric Schmidt, suggested people may be forced to change their names in order to escape youthful misdemeanours immortalised online on social media sites, like Facebook. As a university student looking for a placement for my third year, I found myself doing some housekeeping, but there was nothing I…

September 17, 2010

Facebook credits – putting the virtue into virtual currency

A progressive US cancer charity has become the first organisation – so says Mashable – to accept Facebook Credits in place of a donation. The Stand Up 2 Cancer National Telethon, which was aired in the States on Friday night, gave viewers the chance to donate via virtual currency – aside from all the usual…

September 14, 2010

Wayne Rooney and social media – we love a bit of Twossip

Another weekend, another football sex scandal splashed all over the front of the Sunday tabloids. This time it’s the turn of Wayne Rooney who allegedly paid for sex with a prostitute whilst his wife Coleen was pregnant. Whatever the truth behind the allegations, the social media world has been revelling in the news since it first…

September 6, 2010

Cracking the CAP code

On Wednesday, we blogged about the new ASA regulations and some of the questions that it raised in relation to communications in the online space. It caused a bit of a stir. Whilst marketing, PR and social media professionals all seem to concur that ensuring vulnerable people can trust marketing communications in the online space…

September 3, 2010