if blog | What will you learn from social? | immediate future

Philosophy is to social media as fish is to bicycle

What do ancient philosophy and social media have in common? Well, let’s see. In a possible world in which Aristotle transcends time to come face-to-face with the social team at Facebook HQ; he stands there in his toga and sandals and asks everyone to stop rushing around and sit cross-legged on the floor for…

April 5, 2011

Where’s your +1 for the Google search party?

You may have seen news of Google’s latest attempt to introduce social recommendations to its platform. +1 (US only service at the moment) allows people to up vote any website they like; this can then be seen by their social connections on Google in much the same fashion as you might like a friend’s post…

March 31, 2011

Sing it with me, ‘Social music is the future’

I’ve been reading a lot (and trying out) some new and exciting music applications over the past week or so, with people starting to explore hitherto uncharted territory. Everyone and their dog are launching cloud based music streaming services (Amazon have joined Sony in making theirs live, leaving Apple and Google behind), but the really…

March 30, 2011

No such thing as bad press?

Search is a hot topic at the moment. With innovations in mobile and local search and the impact of real time mentions and social media, the competition for the much sought over front page position is hotting up. For some, the temptation may be to take advantage of one (some) of the many free press…

March 28, 2011

Omniscient, Omnipotent, Omnipresent: Fear Google

I came across an infographic entitled, ‘Fear Google’, yesterday. I first spotted it on imjustcreative, who in turn credited the source as onlineschools.org. Using bold red colours and imagery of a laughing devil, the infographic warns of the power of analytics and user data. Step by step, it takes you on a journey through the…

February 24, 2011