The importance of online communities is evident to many brands. What isn’t so obvious is how you set objectives for the community and, then, how you develop a framework to measure this. What you measure depends on what you have set out to achieve. If awareness is the objective, then size does matter – the…Read More
Facebook pages give brands an opportunity to build close relationships with consumers; however, they also present new challenges for online community managers. Unlike forum based communities, brands have little real ownership over the platform: posting is instant, 24 / 7, and pre-moderating is restricted. This means that the risks are higher – and it’s important…Read More
Hot on the heels of being included in Econsultancy’s top ten recommended social media agencies, we have made it into the Reputation Online listing. And more importantly into the top 5 ‘most respected agencies’ and ‘ones to watch’. Thanks to all those that voted for us and congratulations to others on the list. Sadly…Read More
This is the first in a three-part series of posts exploring what is online reputation management? Part I looks at crisis management in the age of social media. The crisis management model is under threat. Robust plans that once cut the mustard with traditional media are struggling to control and contain the spread of online…Read More
Check out this great slideshare about online reputation management presented to the Online Marketing Show 2011.
It’s focus is on crisis and is packed full of top tips to prevent brands getting themselves into a crisis and what to do if they find themselves in the thick of it. It also includes some great case-studies including Asda, BA, Primark, Urban Outfitters.
The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media. The social media training course demonstrates how to: identify where social media can add value for your organisation map out your social eco-system understand how to identify and engage…Read More
On revisiting the video interview from SES it strikes me that social search is a complex issue that goes beyond the technology. It is much more than key words, phrases. Much more than Google +1; Bing and Facebook integration; or even trying to work around the new Panda algorithms. It is, as we frequently tell…Read More
There is a real dearth of social media case studies when it comes to business to business. The scarcity is even more profound when you are looking for examples from UK companies. Yet, surveys tell us that almost half of UK companies are active in social media. We have delved online and found a few…Read More
It can be somewhat challenging to find examples of Twitter being used effectively in the business to business environment. And even more so when looking for UK examples (I am not advocating that Twitter is the only way B2B social media can support a company’s objective. However, it can add value and meet particular social…Read More