Get social, watch some TV…

One of the biggest trends in social media this year has been its integration with television. Not only are broadcasters using social media to encourage viewers to discuss their programmes but brands are increasingly getting in on the action. The fact that many people now watch television with 2 screens is allowing brands to build…

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What do CEOs think of social media? (infographic)

There were some really interesting insights from IBM’s 2012 global CEO study which were released this week… When CEOs were asked for their predictions for the next 3-5 years they foresee a 61% decrease in traditional media being used as a customer interaction method, whilst collectively predicting a 256% increase in social media for the…

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Social Media in 2012: The Top of the tops

As we’re nearing the end of 2012, it is vital to review the year behind us before we can start planning ahead. What have been the most significant trends, brands and developments in social media and content marketing? Here’s a few highlights from the best of the best – enjoy!   The 16 Most Important…

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Understanding Facebook EdgeRank: The key to content success

There’s often a lot of buzz around the latest, greatest Facebook creative campaigns. However, little noise is made about brands or companies who get Facebook content right on a day to day basis. Those who are strategic in their content creation of every post; referring back to the principles of Facebook Edgerank, the algorithm that determines the…

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Movember’s social media reach

Most companies seek ROI when running a big social media campaign. But can charities do the same? This year it seems, Movember is proving that not only can a charity movement have a wide social reach but it can actually convert those Facebook ‘likes’ into real charitable action. The Movember movement has social media at…

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The social snowman driving an 11.4% increase in sales…

John Lewis have pulled out all the stops with their Christmas advert this year. Presumably trying to top last year’s heart warming offering. They have extended their campaign across social media platforms. The advert was first unveiled on Facebook before its prime time spot later that day on TV. Their Facebook page is awash with…

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Trends and directions of the top 10 social media platforms

Social media is a dynamic universe. Seemingly insignificant platforms become market leaders in a matter of months, and web giants that appear indestructible fall in no time. Such a rapidly changing market requires attentive monitoring, and access to accurate statistics is essential. People at DreamGrow have published the most recent stats on the Top 10…

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Can myspace be saved with star power and $50 million?

Specific Media and Justin Timberlake are desperately trying to breathe life back into the social media platform. The new owners have massive plans for the site as a 29-page investment pitch for MySpace’s parent company, Interactive Media Holdings revealed. The leaked document shows that the company’s plan is to reincarnate MySpace as a rival to music streaming…

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