A turning point for Twitter marketing?

  This week, in a move that Brian Solis entitled the ‘Mad Men Moment’, Twitter introduced the latest addition to the Promoted products family. So what prompted the dramatic headline? Well the latest version of the promoted tweet will appear in the timeline of users that are not already following your brand. And why is…

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Social media skills and the decline of the fourth estate?

A survival guide for journalists and the marketing profession The revelation that taking notes and time management are considered more important journalistic skills than understanding social media, has caused quite a stir. The worrying conclusion from the National Council for the Training of Journalists has been described as a suicide note for the industry and…

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Online community management: Stop. Look. Listen.

In the words of the Content Marketing Institute’s Joe Chernov: “Without content, social media is a sports car with an empty gas tank”. No one knows that better than an online community manager. But what that community manager also knows is that accelerating your social media activity straight to sixth gear is risky. Without proper…

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Google+: how social media marketing could evolve

Google+ has really got the social media world excited. Twenty-five million users in 6 weeks, makes the growth of similar social networks like Facebook and Twitter look positively stunted in comparison. And the blogosphere is just as fired up – a quick Google blog search for Google+ returns more than 10 million results! When Google+…

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