Facebook has decided to rename its Canvas ad format and along with the name change come a few new features. If for some rare and unexplained reason you haven’t heard of Facebook Canvas, here’s a recap: “Facebook Instant Experiences, formally known as Canvas, load instantly, they’re mobile-optimised and designed to capture the complete attention of…
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In digital marketing, we’re utterly brilliant at creating confusing titles and acronyms. Given the volume, you’d be forgiven for thinking industry had employed a Head of Wanky Titles. I only wish our Head honcho had created these abbreviations with the wit and humour of the late great Robin Williams in the movie Good Morning Vietnam.…
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Of course, copywriters and designers need a creative flair. However, when it comes to social media, the art of social creativity is elevated. It becomes a marriage between art and science. With so much audience data from behaviours and interests, to real-time and ‘moments’, there’s an opportunity to create thumb stopping content. It isn’t just…
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Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest of them, but, after two years…
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Planned your live stream video? It’s now worth thinking about how to keep your costs down. Depending on the event that you are going to stream, you might need a camera crew and an outside broadcast van. If this is the case, the advice would be to refer to a seasoned professional, but in…
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Reports have emerged of a new standalone app being worked on by Instagram. Tentatively known as IG Shopping, the app will allow users to browse products and services from retailers that they follow and purchase them directly from within the app. Instagram has declined to comment on whether there’s any truth to this news. The…
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When it comes to social media updates, far too often the platforms will change something that sends its users into disarray. Just look at the Snapchat layout or the chronological order of our Instagram feeds! In the case of Twitter, however, they want to implement some changes, but it’s first getting the seal of approval…
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I must confess that lately I find myself spending less and less time on Facebook and quite a bit more on Instagram. Maybe it’s because I prefer pictures over words but a lot of it is to do with Stories. Generally speaking, my Instagram feed is fairly staged. What I mean about that is that…
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Investing money in advertising can feel like a bit commitment, however deploying paid on social doesn’t need to be scary. As long as you have a plan in place before you start, social is a great way to test campaigns and creatives easily, with real-time feedback. Here’s how to make the most of advertising on…
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