So, how do the best online brands create a loyal customer base, turn them into advocates and shift the power in their hands to attract new customers? The answer is UGC- user-generated content, often referred to as earned media. This is any content that an organisation doesn’t truly have complete control over. This form of content can…
Read More
From Cali to Canada! Our MD, Colin Jacobs, is in Ontario in Canada this week for the final preparation of #ProjectCirrus. The cloud cover may be low, but spirits are high in anticipation of Fraser’s approaching wingsuit jump. Here is a full update on Project Cirrus from the international 60 Second Social team – Stay…
Read More
Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to Livestream.com live video is more appealing to brand audiences: 80% would rather watch live…
Read More
Facebook wants you to never leave the platform, and it’s working really hard towards this goal. From TripAdvisor-style travel recommendations with City Guides to helping with your dating life thanks to Discover People (and I am not even going to mention all the features directly copied from Snapchat), you have fewer reasons to go somewhere…
Read More![FB02-Blog-square[1]](http://immediatefuture.co.uk/wp-content/uploads/2017/05/FB02-Blog-square1.png "FB02-Blog-square[1]")
It’s against best practice guidelines to start with a negative, but I’ve never been one for rules and taking lessons from the mistakes of others. Had I done so, then I would have found a tropical island to live and go fishing around, as an old man once advised me. But regardless, if I don’t…
Read More
It may be a small dopamine rush when you get more invites on LinkedIn than an A-lister to a fabulous party, but is it just a vanity numbers game, or are you actually using it to find people outside your existing professional network for job hunts, lead generation or promotion? Well, LinkedIn’s tweaked their Direct…
Read More
Our MD, Colin Jacobs, is in Davis, California this week for #ProjectCirrus. Ray Bans and all, here he is congratulating our very own Tajah Brown for her nomination in this year’s B2B Marketing’s Rising Star/Newcomer of the year category. Click here to subscribe to our channel and stay up to date with 60 Second Social…
Read More
With the Snapchat-esque feature updates rolling in seemingly every couple of weeks from Instagram, it was only a matter of time before they went for the big one – and they finally have. In their latest update, Snapchat rolled out Face Filters – i.e. Snapchat lenses. It’s hard to ignore the similarities. With gold laurel…
Read More
5 years ago, a lot of people argued that brands should be on every major social media platform: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr. Now we’re wondering… was this such a great idea? Well, all things considered, probably not! Let’s look at how everybody spits out content online: news, press releases, videos, tweets, documentaries, Facebook…
Read More