You know that stage, post break-up, where you change your hair or your clothes to make yourself feel better? Well it seems Instagram is doing just that, with new changes being disclosed every week. Just last week we saw the announcement of fake followers being removed from the platform and now they’re changing the layout…
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Right now as we head into the dead of winter, our summer holiday is just a distant memory. But it’s now, as we turn the heating up at home, that we dream of going away. Our latest research makes it clear that social is a travel essential. We love to talk about going away,…
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When you’re running a campaign, it’s so easy to get WOWed by the longest numbers in your analytics. Reach and impressions are two of the metrics that are likely to be the largest. They’re both important in the right contexts, but there are some other metrics that you may not have considered. Which metrics really…
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A new generation, one that no-one can put their finger on to how they became so adept in technology. How they use their spare time to create profiles on social media, that now make them more money than the average degree-holder would make. How they are so influenced by youtube, beauty and fashion. This…
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Seemingly inspired by Snapchat, LinkedIn has launched a new feature called Student Voices, which has a few similarities to Stories. In fairness, every other social platform including Twitter and WhatsApp, has their version of Stories so it was only a matter of time before LinkedIn found a reason to do the same. As…
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Does size matter? The latest chatter around Twitter is that it could have been a mistake to gauge the value of accounts on the size of their follower count. With the Facebook algorithm benefitting content with high views and engagement, Instagram cracking down on accounts with fake followers and even the GDPR regulation, it’s likely…
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It’s been a good year for social media. Marketers are steadily shifting more of their budgets into social media marketing. In the second quarter of 2018, global advertising spend on Instagram was up 177% year-on-year and, subsequently, influencer marketing continues to grow. But, because social media influencers are a very new thing, brands are…
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When was the last time you said yes to the WHSmith or Robert Dyas staff who always say “would you like to try this [product you’ve not picked up, or expressed any interest in] for a pound?” Personally, I always decline. And why is it invariably Cadburys Caramel, or sink unblocker that they’re peddling? When…
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It’s often mentioned that Marketing is a combination of Art and Science. It’s totally right! In a recent #SeriousSocial, Katy chatted about how insights and data (science) can open up and direct creative opportunities (art). The pair go hand-in-hand. With a background in Music, and now having a career in Social Media Marketing, I’m sharing…
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