If you still haven’t considered including Instagram as part of your Paid Ad spend, I’m hoping by the time you’ve finished reading this, you’ll change your mind. From its launch in October 2010, Instagram has become one of the most popular Social media channels with 800 million active users. It’s only so long till they…
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In the last few months, Facebook acknowledged that an organisation with ties to the Kremlin purchased $150,000 worth of Facebook advertising related to the election. These ads were seen by approximately 126 million people over a period of more than 2 years. Image…
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Just when we thought 2017 couldn’t get any worse for Snap, turns out Spectacles are a commercial flop. Snap’s first attempt at creating a hardware product failed to excite customers past their initial purchase. Despite the initial hype, the company has sold only 150,000 pairs to date, and less than half of Spectacles owners kept…
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Netflix has been on a bit of a tear, producing high-budget original content at a rate of knots that few production companies can keep up with. The video streaming services has become so good at it that even Disney pulling content from its platform is not enough to slow its progress. We have a thirst…
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Social commerce is growing and shows no signs of stopping. eCommerce platforms like Shopify and BigCommerce enable purchases through social platforms, which drastically changes the customer experience and customer journey in a multitude of ways. It’s simpler, quicker and easier than ever for us to discover products and make purchases through social media. Instagram has…
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We’ve settled in nicely to our new format, and we’ve got two new guests to impart social wisdom to the world. Our CEO, Katy Howell is talking to our MD, Colin Jacobs about tourist industry tweaks and 2018 holidays. Yes, it is only October. Catrina Burns shares her enthusiasm for an app that lets you…
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For a while now Facebook have been trying to address the fact that the individual users Newsfeed has, has become the most echoey echo chamber since Echo the dolphin started that fan site. As anyone is bound to notice users are served content from sources they follow, that usually reflect their own opinions and interests…
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Facebook and their updates are killing the social game at the moment; here are the details on Facebook’s latest push into the mobile commerce industry. Last year, PayPal’s initial partnership with Facebook messenger allowed customers to connect their accounts with Facebook and use PayPal to shop on messenger. This year, PayPal have recognised the shift…
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With the near constant innovation we see from Facebook’s ad offering, it’s easy to forget that other social media platforms release new products from time-to-time. This week there have been two announcements that have got us excited, and they’re both about video. LinkedIn First up LinkedIn is FINALLY testing a video ad format that will…
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