How many times have you swayed away from social content, thinking, “What pile of absolute fluff?” That’s right- you are todays customer- a well-informed, savvy and socially aware individual who has access to vast sources of data which hold the truths & certainly the untruths of a brand. This could be in the form of…
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Sometimes social gets a bad rep. This is due to the lingering hangover our industry is still suffering from the bad old days of “social rockstars”, “ninjas” and “gurus” who sold vanity metrics at a premium and contributed very little to actual business objectives. The reality is that, though they might go by different job titles,…
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Facebook has begun rolling out its new “Discover People” feature on IOS and Android. The new feature aims to facilitate contact between people that are not already friends on Facebook – basically suggesting you become friends with strangers. As opposed to the “People you may know” section that shows you people you could want to…
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Facebook is adding a ranking algorithm that identifies sensationalised, fake, misleading posts The platform has a new way of categorising Pages that considers whether that page is posting spam or trying to game feed by doing things like asking for likes, comments or shares to determine whether a post is authentic. It also considers if Facebook users…
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You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand. Its highly likely that a social media presence is something you’ve tried to do already,…
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Are you tired of people getting your name wrong? I can’t begin to tell you how many times people have changed my name to make their lives easier. The Facebook pronunciation tool will now teach people how to say your name right. Gone are the days of fighting for the right pronunciation! Facebook doesn’t have…
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“What’s that?” I hear you cry, “Another Snapchat related blog?” well, you’ve got me there but this time is different, this time is really significant. This time there’s llamas. Firstly let’s get the latest ad unit news out of the way so I can get to the good bits. In the briefest of briefs Snapchat…
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There’s a lot to be said for trusting your instincts. Often, trusting your gut and taking leaps of faith are how the best decisions are made, how businesses prosper and how civilisation itself advances. But here’s the thing. Leaps of faith are also a major cause of falling and breaking stuff. So, what separates the…
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Digital marketing is all the rage this year with branding testing new and innovative ways to communicate with your targeted audience. Social media channels have released major updates to accommodate the way we interact, communicate and digest information. Let’s guide our potential customers on the yellow brick road to Oz (the sale). Your brand story…
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