Facebook is building a Branded Content Marketing search engine to allow brands to find the best influencer partnerships for their marketing, particularly where Facebook ad campaigns are concerned. Brands can search based on certain parameters like location, interests, gender and education. You can save selected creators in a private list based on your initial findings…
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It’s a story that’s all too familiar to us all. Businesses led by leadership teams who have not immersed themselves within, or spent enough time understanding social media. But, despite knowing they should have a presence on social media, and probably be advertising on social too, they try to execute in the wrong way – “my…
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71% of businesses advertise on social media. And even more businesses plan to start. Work and social media can go hand-in-hand if you take the right approach. In our most recent Serious Social, we spoke about how social media stands on legs of communication and networking. These two aspects are important when communicating with anyone,…
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Facebook never really had an issue with advertisers. While mainstream media highlighted how some have opted to pull spend, by and large, Facebook remains the juggernaut it is because of the truck loads of money pumped into the business by marketers. Additionally, Facebook never really had an issue with members. While a handful have decided…
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Still keen on using Snapchat for your brand? The platform’s new ad format might be the best way to test your return on investment. Launching this week, the new six-second unskippable video ad format puts Snapchat firmly in the same ring as Facebook and YouTube, both of which already offer a similar advertising option. Users…
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Instagram want businesses on their platform, so new, useful features are the right way to go about it. A few additions have been made to Insta’s business profile offering. Action Buttons can be added to profiles, and the Direct Message feature has been cleaned up! Ahh, much better. It’s clear to many marketers why Instagram…
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Conversations between a brand and a consumer are no longer a one-way street. Today’s consumers are empowered and connected like never before, and they’re producing content like it’s going out of style. It’s our job as marketers to produce lots of great content that will engage the consumer. This can often be time-consuming and costly,…
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Snapchat redesign V2.0 Snapchat recently revealed an all-new layout which quite frankly was unpopular amongst most of its users. Here is a list of some of the dreadful changes that were made: The addition of more navigation buttons The removal of Creators from the Stories list Messages and Stories from friends mixed together…
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According to a recent article, almost 50% of Instagram users research products on social media and over a third of the platform’s users have purchased a product online with their mobiles. That makes this segment 70% more likely to convert to the purchase phase than non-users. It will come as no surprise that, with…
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