On February 25th Facebook launched what they are calling Canvas, a full-screen ad experience. Originally announced at Cannes Lions way back in June 2015, Facebook’s chief product officer Chris Cox demonstrated mock-ups of a new mobile format that takes over the mobile screen after a user clicks on it from the news feed, it then…
Read More
How should we humanise our social presence? How should we show the people behind our brand? How should we display the softer side of our company? These are common questions from organisations who (quite rightly) invest much of their social media resource into gaining hard, tangible results. After the campaigns and lead generation activity has…
Read More
It struck me this week that social media is not really a new thing anymore. I know it sounds obvious. We have been doing it for 12 years. But this year it feels like social media got serious. Serious enough that it is changing the way we think, work and collaborate as marketers. The trouble…
Read More
For some (not us) managing multiple social media channels can be a daunting and stressful task. Curating content is only half the battle. Having to come up with attention-grabbing, witty and imaginative copy is the other. That being all before you have even given the slightest thought about the long, sometimes complex task of scheduling…
Read More
With over 100 million daily active users on the platform and well reputed penetration into the ‘millennial’ audience, Snapchat is on the rise… However, once platforms are well established as “cool” they have to make some moves that will render themselves seriously uncool to their user base, to appease the shareholders and make some bloody…
Read More
Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not part of your marketing plan…
Read More
Snapchat keeps growing and attracting more and more interest amongst brands. It has steadily grown its offering to advertisers via sponsored filters and Snapchat Discover. But the millennial-favourite, little ghost has unveiled yet another new revenue stream that’s open not just to businesses but to the public too! For as little as $5, Snapchat brings you…
Read More
Last Spring, in a bid to increase the number of users, Facebook announced its plans to start letting brands and businesses use its Messenger app to handle customer service issues. Then, having reached over 700 million monthly active users last summer, they went public with their upcoming plans to monetise the app, but not with immediate effect……
Read More
As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other, more diverse opportunities does…
Read More