We are coming to the end of the first 3 months of Facebook Reactions, and data is rolling in on all sides. Initially the majority of people were delighted that their ability to express their emotional range had suddenly become slightly more than that of the house hold refrigerator, but it would seem the novelty…
Read More
Many digital marketers that I’ve spoken to recently are not active on Snapchat. Most have given it a go, but either their family and friends weren’t using the app, or their friends and family weren’t sharing the most engaging of content. Both are understandable reasons for not enjoying the experience, but what if current (or…
Read More
Like anyone finishing university it is always hard finding your first job and many, including myself, jump at the first job that comes their way. As a result, a lot of creative, intelligent people end up in the wrong job – in my case it was recruitment. No matter how much I tried to perform…
Read More
Looks like the social media heavens have finally heard our prayers. Twitter is making a major shift in how it counts characters in tweets, giving us more freedom to post longer messages. Posting a photo and shortened link leaves you with 93 characters to play with. The combination of hashtags and emojis doesn’t give brands…
Read More
Like many tech start up’s, Snapchat joined the ever-expanding queue back in 2011, hoping to be the next Facebook and Twitter. In the expeditiously evolving world of social media, it seems that Snapchat is here to stay and is attracting advertisers, all of which are desperate to reach the lucrative and sought after audience –…
Read More
So last week immediate future turned 12 years old. That’s 12 years we’ve been working with brands in social media – it doesn’t seem possible does it? Surely social media didn’t exist back then? OK, it wasn’t called ‘social media’ in 2004. It was working with bloggers, Flickr, LinkedIn and MySpace to communicate with an…
Read More
We’ve said it before, but nurturing a social media account is a lot like having a baby. They require constant attention in order to thrive and achieve greatness. Take your eyes off the prize and you run the risk of your precious campaign tugging the tablecloth and causing a social calamity. This is especially true…
Read More
First of all, I am not quite sure what is compelling me to right 90s hip hop inspired blog articles at the moment, so don’t ask… After recently presenting at a LinkedIn event, I found one of my favourite slides that optimises my thoughts on content and the internet right now. 77% of B2C marketers…
Read More
We are suckers for B2B marketing… it’s part of our DNA here at IF and we like to keep our finger well and truly on the pulse. We are working with some absolutely cracking names in B2B right now and we figured that it was only right with all that is going on – in…
Read More