As businesses begin to appreciate the value that quality visual content can bring in capturing the attention of prospects, which in turn drive clicks and sales, video becomes an ever more compelling part of a brand’s content strategy; Cisco predicts that by 2017 video will account for 69% of all consumer internet traffic. However, it’s…
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Social media is not simply a broadcast channel – and brands that use social media solely for this purpose are never going to get the most out of social media. Social media is a two-way conversation, so get prepared to join in. Social customer service has exploded in popularity over the last few years, and…
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Curating your social media feed can be a tricky business. You may be overrun with photos of your friend’s babies or hourly updates on wedding planning from that random girl from one of your university classes… The content bugs you, but not enough to delete that friend and cause offence. So what do you do?…
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This week Twitter launched a new feature allowing you to mute those pesky users who Tweet too much or sporadically at a time that is just not working for you. Useful right? Probably not so much for brands… Disclaimer: I followed @JustinBieber to illustrate the muting of someone who could be irritating – I do…
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With the popularity of mobile apps and the development of tablets and smartphones, it’s no secret that businesses (especially social platforms) are focusing their efforts on becoming more mobile. Why wouldn’t they? You go to work to work – you have your mobile device to be ‘social’ outside of work (well that’s how it ‘should’…
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It’s exactly a month yesterday (14 May 2014) that over 200 Nigerian school girls were abducted from their boarding school by local Islamic militia group Boko Haram. The media and western world initially skirted over the story as just another political tragedy in Nigeria’s civil troubles. But when the campaign took to social media with…
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Want to learn more about your customers? You can with Facebook’s new ‘Audience Insights’ tool! Whilst the feature is currently only available in the US, UK marketers can expect to see a wider expansion in a few short months… And we can’t wait to get our hands on it! “The more customer insights you have,…
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For businesses using social media, it’s not about the ‘feel-good factor’ of the odd like here or a couple of retweets there. It’s about one thing: ROI. So which social media platform generates the most ROI? New research from Shopify on social commerce has discovered that out of all social channels, Facebook is king. Analysing…
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Over the past year or so a new model of community management has emerged, long gone is the 90-9-1 model. Passive observers are minimising and hyper contributors are increasing, motivated by the sheer desire for social recognition. People have greater accessibility to contribute and are more driven to do so than before, a retweet, regram…
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