For a lot of brands, having a YouTube channel as part of a social media strategy may seem as if it’s not worth the hassle. For one thing, making good quality long-form videos is certainly on the expensive side of the content creation spectrum. Also, there are 300 hours uploaded on to YouTube every minute…
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Whether you’re an X Factor fan or one of their many haters, there is a lot learn from the social media published by prime time television shows. For disclosure, I should say we’re working across X Factor this year, through one of their sponsors; but this is not a rally cry for fans, nor is…
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The launch of Facebook Live has seen brands and agencies (including us) experimenting with the new broadcasting format. An issue with Facebook live is that publishers in the past (including some of our clients) have had to remind users to tune in at certain times or put placeholders in their diaries prior to the event. The problem…
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Streaming video content from mobile devices to TVs has been around for many years and the big players such as YouTube have taken the lead. Facebook now wants a piece of the action with the inclusion of video streaming on your TV through popular devices such as Apple TV and Chromecast. Currently only available for…
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The quality of Periscope’s live streams is about to skyrocket thanks to the launch of Periscope Producer. It’s a bold leap forward for the Twitter-owned live-streaming platform which, until now, broadcast content exclusively shot on mobile devices. Periscope Producer allows content creators to stream highly polished video content from an impressive selection of sources that…
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We have been banging the audience-first drum relentlessly for the last few years. Why? Because it is the best way to deliver results in social. More recently I discussed the merits of micro-targeting in social media: finely slicing your customer segments to ensure you can deliver relevancy at scale. In other words, being even more…
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Every social platform supports and encourages the use of emojis, but how and when should they be used in social marketing? The entire purpose and origin of emojis was to replace words, convey an emotion and shorten a message at the same time, a relic of the SMS generation. While their purpose hasn’t changed, their…
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Social media has been revolutionary in not only brands giving brands a direct relationship with their current and potential customers, but for providing brands with a personality. In previous years, social media was used as simply another platform for advertising the benefits and uses of a product or service. Brands would often focus purely on…
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Planning events? Opening a pub? Going for a charity run? Then Facebook might have made your life easier with its new release: a standalone app for Facebook Events! And you are not alone. Facebook claims that over 100 million people use Facebook events every day, which is a number that completely justifies the creation of…
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