Like anyone finishing university it is always hard finding your first job and many, including myself, jump at the first job that comes their way. As a result, a lot of creative, intelligent people end up in the wrong job – in my case it was recruitment. No matter how much I tried to perform…
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Looks like the social media heavens have finally heard our prayers. Twitter is making a major shift in how it counts characters in tweets, giving us more freedom to post longer messages. Posting a photo and shortened link leaves you with 93 characters to play with. The combination of hashtags and emojis doesn’t give brands…
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Like many tech start up’s, Snapchat joined the ever-expanding queue back in 2011, hoping to be the next Facebook and Twitter. In the expeditiously evolving world of social media, it seems that Snapchat is here to stay and is attracting advertisers, all of which are desperate to reach the lucrative and sought after audience –…
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So last week immediate future turned 12 years old. That’s 12 years we’ve been working with brands in social media – it doesn’t seem possible does it? Surely social media didn’t exist back then? OK, it wasn’t called ‘social media’ in 2004. It was working with bloggers, Flickr, LinkedIn and MySpace to communicate with an…
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We’ve said it before, but nurturing a social media account is a lot like having a baby. They require constant attention in order to thrive and achieve greatness. Take your eyes off the prize and you run the risk of your precious campaign tugging the tablecloth and causing a social calamity. This is especially true…
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First of all, I am not quite sure what is compelling me to right 90s hip hop inspired blog articles at the moment, so don’t ask… After recently presenting at a LinkedIn event, I found one of my favourite slides that optimises my thoughts on content and the internet right now. 77% of B2C marketers…
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We are suckers for B2B marketing… it’s part of our DNA here at IF and we like to keep our finger well and truly on the pulse. We are working with some absolutely cracking names in B2B right now and we figured that it was only right with all that is going on – in…
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Following in the footsteps of Facebook, LinkedIn is now working on its own version of Instant Articles, a feature that makes it possible for publishers to host fast loading, immersive mobile content, accessible instantly within LinkedIn, rather than linking users back to their own site. According to Buzz Feed News, a LinkedIn representative said: “Publishers…
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In a blow to those championing using simple competitions to grow audiences on social, I’m going to explain why this mechanic is actually far from simple. It’s a common sight: “follow @brandx and RT to #Win, or, “LIKE our page and tag a friend to enter”. We’ve all done it and yes, brands do still…
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