The use of social networks, especially Facebook, in the workplace has always been a contentious issue. A kind of tightrope that companies often struggle with to strike the right balance – a 15min social media break in an 8 hour working day can help to recharge the mind and boost productivity. But businesses run the risk…
Read More
As we near the end of 2015 I wanted to avoid a ‘social media trends for 2016’ style blog piece. Of course everyone will be eyes on for what is going to happen over the next 12 months, how the platforms will adapt and technology updates will take place. However, having taken many companies on…
Read More
This is an open letter to brands and agencies (and a call for support from industry associations) to stop the neglect of those working in social media. This issue came to a head for me when last week I had a conversation with a young social media professional. She asked for advice on how to…
Read More
For all you word lovers, get your hankies at the ready. Or, if you’re an emoji devotee, then prepare to celebrate. Since partnering up with SwiftKey, a leading mobile technology business, the Oxford Dictionaries have announced that this familiar ‘face with tears of joy’ symbol has won ‘Word of the Year’ both in the US…
Read More
Obviously the wave of attacks in Paris on Friday November 13th shocked and saddened the world, with the ensuing wave of social dedication on Twitter ranging from sympathies for the victims (#PrayForParis and #PortesOuvertes) to support for the actual attackers (#ParisBurns #باريس_تشتعل ). A collection of more than 16 million social mentions since Friday. The response on Facebook specifically was,…
Read More
Ever been on your friend’s profile, wondered where they had bought an item of clothing and how best to describe it so you can buy it for yourself? Or have you been stuck for words when browsing through interiors and wanted to know more about a specific item? Well if you happen to be spotting…
Read More
It’s like Marmite. And whether you love it or loath it, you’ve probably discussed it, and potentially even posted online about it. In doing so, you’ve contributed to the consistent and proven marketing machine that is the John Lewis Christmas advert. This well-oiled machine triggers divisive debate and motivates consumers to syndicate content online, placing…
Read More
Every 6 months or so Facebook releases its Global Government Request Report from deep within its cold concrete halls. Basically it’s a giant list of requests to snoop on us or hide Facebook content from us by men in long billowing trench coats and dark glasses, who I assume meet in shady parking structures. Tin foil…
Read More
Earlier this month, Twitter changed its popular Favourite function from that little yellow star to a red heart, at the same time renaming it to Like. As we know, Twitter users generally do not initially like change, but embrace it in the end. But this particular change has far deeper implications than just the superficial.…
Read More