Serious Social 25/10/17

serious-social-blog-banner

We’ve settled in nicely to our new format, and we’ve got two new guests to impart social wisdom to the world. Our CEO, Katy Howell is talking to our MD, Colin Jacobs about tourist industry tweaks and 2018 holidays. Yes, it is only October. Catrina Burns shares her enthusiasm for an app that lets you post to Insta…from a desktop. Combine the two, and that’s some serious tourism sector social.

Latest Posts

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More
Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…
Read More
Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…
Read More