Serious Social looks at Healthy Eating

 

Healthy eating and healthy foods have become a significant part of everyday life. People care about what they eat. They want to know where their food comes from, how it’s made and how they can eat better. And they talk about it on social. A lot.

We have looked at how people talk specifically about healthy eating and healthy food. Plus how the rise in vegan and vegetarian diets is impacting the conversation.

 

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More
B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More