Social Snapshot – 01.04.20

In the past couple of weeks, social media has become the go-to place to get news updates and entertainment for many. So of course, our favoured platforms are continuing to test out new features to keep their audiences engaged during this uncertain time. If you’ve missed out on the latest happenings in social recently, then keep reading…

Facebook Messenger tests auto-status

A new feature for Facebook Messenger may be in the works! The ‘Auto-status’ feature will give users the option, if switched on, to share with family and friends what they’re up to at any time.

Find out more here.

 

Instagram’s testing selfie stickers

Instagram has been found testing out a new feature for Stories, which allows users to overlay emojis with your own face. Yep, you will be the star of your Stories over and over again.

Find out more here.

 

Facebook’s adds ‘Experiments’ to ads

Facebook’s launched a new feature in ads manager called ‘Experiments’ which will help advertisers optimise ad performance and improve approaches.

Find out more here.

 

Facebook moves closer to AR enabled glasses

In a new deal with Plessey, Facebook moves closer to AR-enabled glasses – taking a step closer to its virtual reality ambitions.

Find out more here.

 

Pinterest launches “Today” tab to make trends more discoverable

Speeding up the launch of its “Today” feature, Pinterest now provides a tab where users can find out what is trending across the world and the Pinterest platform

Find out more here.

 

Join us next Wednesday for more updates on the latest social media news

Latest Posts

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
Read More
TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…
Read More
B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More