Social Snapshot – 10.04.19

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix…

Snapchat launches updated, faster Android version. https://po.st/O4JsoG
Snapchat has released an updated version of the app for Android users, providing those with new opportunities and setting sights to develop the platform even further.

To cut down on spam, Twitter cuts the number of accounts you can follow per day. https://po.st/4TxZGf
As they begin to clean the channel of false followers, Twitter has announced that they will be reducing the number of accounts you can follow each day from 1,000 to 400.

Influencer marketing benchmarks 2019. https://po.st/esn5dJ
Influencer marketing hub has released their benchmarks for the year, helping those considering using influencers to execute their marketing strategy.

Twitter’s latest test focuses on making conversations easier to follow by labelling tweets. https://po.st/7JAxz2
In a bid to make conversations in threads easier to follow, Twitter has decided to change the ‘original tweeter’ label to ‘author’ and add in a ‘mentioned’ and ‘following’ label.

Snapchat announces a range of new tools at its first ever partner summit. https://po.st/OHKmU7
Last week, Snapchat held its first ever partner summit and announced a host of new tools they’re developing to help businesses make the most of the platform.

What does data-led creativity look like? https://po.st/S4D7j3

We’re always banging on about how data and creativity work together. Here are a few examples of brands that have really used their insights to SMASH their creative concepts.

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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