Social Snapshot – 10.04.19

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix…

Snapchat launches updated, faster Android version. https://po.st/O4JsoG
Snapchat has released an updated version of the app for Android users, providing those with new opportunities and setting sights to develop the platform even further.

To cut down on spam, Twitter cuts the number of accounts you can follow per day. https://po.st/4TxZGf
As they begin to clean the channel of false followers, Twitter has announced that they will be reducing the number of accounts you can follow each day from 1,000 to 400.

Influencer marketing benchmarks 2019. https://po.st/esn5dJ
Influencer marketing hub has released their benchmarks for the year, helping those considering using influencers to execute their marketing strategy.

Twitter’s latest test focuses on making conversations easier to follow by labelling tweets. https://po.st/7JAxz2
In a bid to make conversations in threads easier to follow, Twitter has decided to change the ‘original tweeter’ label to ‘author’ and add in a ‘mentioned’ and ‘following’ label.

Snapchat announces a range of new tools at its first ever partner summit. https://po.st/OHKmU7
Last week, Snapchat held its first ever partner summit and announced a host of new tools they’re developing to help businesses make the most of the platform.

What does data-led creativity look like? https://po.st/S4D7j3

We’re always banging on about how data and creativity work together. Here are a few examples of brands that have really used their insights to SMASH their creative concepts.

Latest Posts

There’s this idea floating around that being creative means constantly coming up with something new, something different, something you’ve never touched before. Like if you circle back to the same idea too often, you’re somehow doing it wrong. But honestly, most good work doesn’t come from chasing novelty. It comes…
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Social content now has a longer commercial life You’re being asked to prove social is driving growth, and half your content disappears before it’s even had a chance to matter. Post it, watch it, report it, move on. That used to be the rhythm of social, and to be fair,…
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Marketing gets more useful the moment you start asking questions. That is the point, and it’s the thread running through the webinar with the amazing Luan Wise, B2B marketing consultant, trainer and author (of 8 books!) Luan has spent years helping teams cut through panic and get back to stronger…
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