Social Snapshot – 10.07.19

July 10, 2019

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry!

Facebook brings back reach estimates for Custom Audiences. https://po.st/svu5UB

Marketeers rejoice! Facebook has brought back the reach estimate tool for Custom Audiences after removing it back in March 2018.

Instagram adds new anti-bullying measures, including comment warnings and user restrictions. https://po.st/O2zuFT

Cyberbullying is a problem across all social platforms, so to help tackle the issue Instagram has added new warnings to comments considered offensive and restrictions to users.

Can AI think ethically? https://po.st/b3VgKN

AI and machine learning tools are being used more and more, but how ethical are they?

Instagram launches ‘join chat’ sticker to promote private group discussion. https://po.st/7liAZW

‘Join Chat’ Stickers – a feature we announced was being tested back in May, has officially launched on the platform.

New report finds Instagram engagement rates are in decline. https://po.st/NWye9a

Instagram is the favoured platform by many, but a recent report shows that overall engagement rates are declining.

How ‘Social Intelligence’ can lead to a better marketing strategy. https://po.st/kZPJYa

Social Intelligence – ‘a person’s ability to understand and manage other people’. But, how can this help you to improve your social strategy?

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.