June 19, 2007
The Telegraph has launched a little bundle of blogs aimed at Entrepreneurs. By far the most interesting is launchpad, which allows businesses less than three months old to promote their company and include a web address.
As Richard Tyler says, “And don’t forget to include your website. Creating a link with The Daily Telegraph will help raise your own profile among the internet search engines”.
The Dragon’s Den idea seems a bit tacky, but the return of Martin Webb will be most welcome.
It creates a great opportunity for small business PR. Tapping into new businesses just when they are looking for promotion, but don’t have a budget for PR services.
I guess for The Telegraph, the idea is to catch new readers as they turn into a different kind of business consumer – one that will form the backbone of tomorrow’s small businesses. Clever idea!