The blue tick as we know it…

Recent news from Twitter suggests there are plans in the pipeline that could see us all the proud owners of our very own blue ticks in the future.

Twitter verification has been under scrutiny for a while now, with most users seeing it as a symbol of endorsement or credibility when it is simply meant to be a form of distinguishing between real and parody celebrity accounts. Jack Dorsey has admitted that in Twitter’s opinion, the current verification process is not working out for the platform.

The process was heavily criticised and temporarily made unavailable last year after Twitter gave the badge to controversial figures, such as Jason Kessler. Users saw this as a reward as such, or an implication that Twitter was endorsing their views.

Twitter want to expand the verification to make it open to everyone on the premise users will be able to verify more facts about themselves. There’s a high chance the introduction of a new process has something to do with helping Twitter crack down on the amount of bot accounts.

Instagram has come under less scrutiny for the way they verify accounts, even though they have exactly the same reasoning as Twitter. Contrary to popular belief, it doesn’t have anything to do with follower count; it’s just based on helping users find genuine, authentic celebrity and public-figure accounts, rather than impersonators.

Twitter want to do this to help users find “great, high-quality accounts”, however, there must be some restrictions in place. Twitter isn’t giving away any information at the moment as to what the new verification process will be, but surely it will have to amount to more than just proving your identity? With a blue tick comes responsibility! We’ll keep you posted…

Latest Posts

LinkedIn’s users are not your typical audience. Join us as we take a look into the psyche of the LinkedIn user and how your content needs to reflect it – doing so will lead to the most successful of campaigns, helping to fill the funnel and drive growth. Understanding the…
Read More
Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More