The blue tick as we know it…

Recent news from Twitter suggests there are plans in the pipeline that could see us all the proud owners of our very own blue ticks in the future.

Twitter verification has been under scrutiny for a while now, with most users seeing it as a symbol of endorsement or credibility when it is simply meant to be a form of distinguishing between real and parody celebrity accounts. Jack Dorsey has admitted that in Twitter’s opinion, the current verification process is not working out for the platform.

The process was heavily criticised and temporarily made unavailable last year after Twitter gave the badge to controversial figures, such as Jason Kessler. Users saw this as a reward as such, or an implication that Twitter was endorsing their views.

Twitter want to expand the verification to make it open to everyone on the premise users will be able to verify more facts about themselves. There’s a high chance the introduction of a new process has something to do with helping Twitter crack down on the amount of bot accounts.

Instagram has come under less scrutiny for the way they verify accounts, even though they have exactly the same reasoning as Twitter. Contrary to popular belief, it doesn’t have anything to do with follower count; it’s just based on helping users find genuine, authentic celebrity and public-figure accounts, rather than impersonators.

Twitter want to do this to help users find “great, high-quality accounts”, however, there must be some restrictions in place. Twitter isn’t giving away any information at the moment as to what the new verification process will be, but surely it will have to amount to more than just proving your identity? With a blue tick comes responsibility! We’ll keep you posted…

Latest Posts

We’re closing on 24 December and back on 5 January. Before we switch off, a straight take on what 2025 proved about social, what actually worked, and what we think will matter most in 2026.
Read More
Your 2026 plan is hiding in your 2025 panic I have spent the last couple of months sat with marketers who are knee deep in 2026 planning. Everyone is wrestling with the same mix of fear and ambition. Budgets are flat or shrinking, targets are going up, AI is quietly…
Read More
As 2026 rolls in, design feels smarter, warmer, and far more personal. We’re waving goodbye to the overly polished perfection of past years and stepping into an era that blends aesthetics with intelligence. The upcoming trends reflect a world that’s as intuitive as it is beautiful, with a little dash…
Read More