Why ‘micro visuals’ are essential for your social media outreach

For brands using social media, visuals matter. No matter the platform and whether its Facebook, Twitter, LinkedIn or Pinterest, incorporating visual elements into your posts is essential.

But its more than just using a random photo with your posts to fill the image quota on your posts. Quality, original and interactive images are a lot more effective than the standard stock images that you see everywhere across the web.

Here are just a handful of statistics on why visuals are essential for your social media posts:

  • Photos are liked twice as much as text updates on Facebook.
  • Content with compelling images attract 94% more views on average than content without images.
  • 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.
  • 60% of consumers are more likely to consider or contact a business whose images appear in local search results.
  • Companies see a 37% increase in engagement when Facebook posts include photographs.

It’s important to keep social media in mind when designing any online marketing collateral. You should always be thinking of potential assets that you can utilise across social. A lengthy press release and a product screenshot is not going to generate maximum engagement in social – you want a selection of micro-assets (infographics, slideshares and videos are some examples) that can be used to support a new whitepaper or piece of research. And this is effective, as publishers who use infographics as part of their marketing efforts can increase their traffic on average by 12%.

For more statistics on why you need to incorporate visuals into your social media efforts, take a look at the infographic below:

Courtesy of: B2B Infographics

Latest Posts

Nostalgia On Trend Remember the era when pixels ruled screens? With today’s high-res images and digital, out-of-this-world AI smoothness, a swing back to the comfortable imperfection of the glitch can be reassuring for millennials seeking their childhood vibe or Gen X looking back at their ‘youth’ years loving this style.
Read More
The concept of target personas is fundamental in today’s marketing landscape, but it’s more than just a buzzword. With 93% of companies exceeding lead and revenue goals through effective customer segmentation, it’s essential to understand your target personas. This blog delves into the steps you should take to define and…
Read More
TikTok leads the way in setting trends and shaping how we interact, connect, and share. We’ll dive into the latest TikTok Trends Report to explore trends that reshape the platform, giving you a sneak peek into what makes TikTok the hub of creativity, entertainment, and building connections.
Read More