That means putting content in context first. Designing content plans that can flex with social trends and conversations. We work with brands and oodles of audience data to develop your content strategy and plan. In a content workshop, we agree the creative, detail the process, tone of voice and define the content goals. We bring the big idea to life, create and produce the social content.
Our focus is on performance. We create campaigns based on evidence from the conversations. We focus on the audience experience and brand story. We establish a metrics based framework around your campaign content. Measures that allow us to optimise performance for each communication. We know what content is achieving your goals. And we know when, how and where. It means you get better, sharper results and your content investment goes further.
Our clients want performance. And that comes from promoted posts that go beyond just targeting. It needs ads that truly resonate with audiences. Advertising that works in harmony with the community, the brand stories. We understand this nuanced difference and our social advertising drives down costs, optimises reach and garners engagement and click-throughs.
Our Social Sprint service brings together analysts, copywriters, community managers and designers to manage brand social profiles in real-time. That means real-time listening, content creation on the fly and measurement in the moment. We’re experienced too. Having managed real-time social engagement for brands including Sony Music (including 1D and Little Mix), Homedics, Thomson Reuters and Hotpoint.