Head of Social Marketing
TOPIC: From real-time to data driven personalisation, How Coral tackle social media
DATE: 20th November 2014
KEY DISCUSSION: When it comes to sports betting, personalisation is what counts. Tania Seif, Head of Social Marketing at Coral, will share the organisation’s approach to social media including structure and resource.
Tania plans to talk in detail about:
Drawing in the younger customers by timely relevant social whilst being compliant with regulations
The social advertising success in marrying CRM to social and testing the customer opinion with social surveys
The challenge of proving ROI whilst avoiding the endless promotions push
Join us for a glimpse into Coral’s well-structured and clear approach to social media.
A peek at some of the brands that attended previous Social Speakeasy events
Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages