TOPIC: How retailers can perfect the social media conversion to ROI
DATE: 6.30pm on 26th March 2015
KEY DISCUSSION: Notonthehighstreet.com is driving substantial sales from social media. In fact, according to Ben Carter, Marketing Director, They are able to track and measure social conversions on a daily basis – and the results are good!
Ben and his team of 21 marketers are testing and experimenting with the interplay between social and other channels – joining up the customer journey with enhanced social conversations to deliver results. And although delivering social value is a constantly evolving process, he is going to share his knowledge including details on:
A test and learn approach that is deliberately building a fan base for conversion
Balancing engagement with sales
A honed approach to measurement that allows for constant optimisation
For this online retailer, Facebook and Twitter are a significant direct response channel whilst also driving deep brand engagement
Beyond sharing his experiences with social, Ben will also talk about where he sees the future for social retail: his opinion on social CRM, advertising and testing value of social.