Mothercare brings the humanity back into social
With a focus on social media, Ryan Davies, Head of Loyalty and CRM at Mothercare, shares the three principles to create connected conversations in a traditional retail business.
Astute and witty, Ryan’s webinar will explain Mothercare’s approach to social media; dipping into the data, but also processes and relationship marketing to share:
- How connecting conversations and joining up the social media dots is a step by step process
- Why going beyond integration and being social by design reaps greater rewards
- Why content that is shared is content that weaves through the customer journey