Director of Communications
Museum of London
TOPIC: Putting social audiences at the heart of digital transformation
DATE: 6pm on 21st May 2015
KEY DISCUSSION: The journey through digital transformation requires changes internally and externally. One key component though, is the social audience. Real-time and ever changing audiences are a challenge that needs to be resolved. Find out how Museum of London does just that.
Antony Robbins, Director of Communications at the Museum of London, is leading the charge for a more audience-led approach. Alongside the challenge of adapting to consumers’ social and digital behaviours, Antony is developing and transforming the whole organisation. And that requires change to internal approaches, organisational processes and an increase in digital skills and capabilities. No mean feat!
The very charismatic Antony will talk to us about adapting and evolving your organisation to meet the needs of the social customer. And more specifically, he will share:
How he is rebuilding the Museum of London as a digital organisation that can flex with audience trends and behaviours
How he has been re-evaluating audience segments around social behaviours and attitudes: placing emphasis on communicating only relevant content for a more efficient use of time and resource
How insights gained in creating the museum’s augmented reality app, are tearing down the boundaries between visitor and curator
And if you fancy a peek at the AR app before joining this month’s social speakeasy, you can download it at Museum of London Apps
A peek at some of the brands that attended previous Social Speakeasy events
Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages