Keynote Speaker

Lucy Wren

Head of Social Media

Barclaycard

  • NAME: Measuring the Social Value with Barclaycard
  • DATE: 20th March 2014
  • LOCATION: London
  • TOPIC : Mapping social metrics to high level business and commercial marketing objectives is vital to be able to prove the long-term value of social media. 

Banking on social media measurement to deliver ROI

Measuring the social value is a challenge for many brands. But as we discovered at the Social Speakeasy, it can be done! Barclaycard has made real advances in recent years under Lucy Wren’s guidance.

As Head of Social Media, Lucy openly admits that there is a lot of trial and error involved. And when you’re mapping social metrics to high level business and commercial marketing objectives for a global credit card business like this, there’s bound to be a few teething problems.

Knowing that it is vital to be able to prove the long-term value of social media, Lucy and her team have created a strategy to identify and react to opportunities – unavoidably involving a shed load of reporting! But as Lucy pointed out, there are no limits to the ways in which you can identify, trial and refine the metrics behind your social media communications as your brand evolves…

Find out how Barclaycard does it by visiting our blog, and check out Lucy’s presentation from the event here.

Who attended the event?

Deloitte, Osney Media, CIRIA, Bright Talk, NIG, Kcom, Hawksmoor, People Tree, Ella’s Kitchen, PRIME, Selfridges, Merlin Entertainments, Post Office, Agent Provocateur, Ministry of Sound, Mears Group, British Footwear Association, Global Radio, Kaspersky Labs, Fujitsu, Global Transport Forum, Lloyd’s Register Fairplay, BMW – and more!

Have a look at our photos from the event!

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Interested in attending the next Social Speakeasy? drop an email to Sarah