Digital Marketing & Social Media Specialist
Mondelēz International (Cadbury/Kraft)
TOPIC: The FMCG Social Media Revolution
DATE: 6.30pm on 9th July 2015
KEY DISCUSSION: Social is changing the FMCG landscape. Find out how Europe’s largest chocolatier and biscuit baker, Mondelēz International, is making the best of social to directly influence sales for its brands
Jag Sharma, Digital Marketing & Social Media Specialist at Mondelēz International (Cadbury/Kraft) will be speaking about the challenges that FMCG brands face in the social space and how Mondelēz International have overcome them.
More specifically he will speak on:
Getting the right visual style and tone of voice for your brand and communicating engaging content at scale
Making the most out of tight social media budgets. Choosing the right times and the right ways to communicate
Linking social to sales: the Holy Grail. The fun and challenging journey Mondelēz International has gone on with brands like Maynards, Bassetts, Sour Patch Kids and Halls, a journey that is finally taking Mondelēz to a place where it can demonstrate social media directly contributing to sales.
A peek at some of the brands that attended previous Social Speakeasy events
Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages