Social media agency, immediate future announces the appointment of Colin Jacobs to managing director. The promotion follows two successful years as client services director at the company.
“The agency is in rapid growth, fuelled by recent flagship client retainer wins from Fujitsu, HSBC NOW and lastminute.com”, says Katy Howell, CEO at immediate future. She continues: “CJ’s contribution to our success over the last two years, coupled with his commercial acumen and team leadership, make him the perfect fit to lead us into our next phase of growth.”
With Jacobs at the helm, immediate future is developing unrivalled social media programmes and a team of skilled professionals that will support brands that are serious about delivering results in social media. Plans include an even greater focus on learning and development within the agency, and Jacobs will lead the IF Academy training programme alongside launching a uniquely tailored annual staff conference.
Jacobs says: “immediate future’s unequalled reputation as the industry defining social media agency is second to none; giving me the opportunity to build on strong foundations and create a world-class agency.”
“Marketers are crying out for stellar social media marketing. From the right creative to paid social that is optimised to deliver results, it is the expertise at immediate future that will ensure we continue to make the most of the rapid growth and increasing maturity in our sector. It’s my plan to accelerate our success and grow our talent – reminding brands that specialist agencies like ours can deliver a seismic shift in marketing performance.”
Jacobs is also charged with establishing a strong management structure, a robust culture of learning, and attracting and retaining the best talent.