social journey bw

Webinar: lead gen in social joins B2B Summit

Never before shared materials from campaigns with IBM, Motorola, Thomson Reuters and SagePay will be made available in this webinar on the social journey to B2B ROI. Taking place on 18th September at 11am, Katy Howell and Tom Ball will lead you through the social journey with exclusive guidance on how to deliver results from…

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abacus

immediate future features in The Guardian

IF’s CEO Katy Howell features in a recent article by Sharon Flaherty (@contentprlover) in The Guardian. Discussing how social marketers can provide better metrics and ROI from their campaigns with a view to increasing budgets, Katy believes there are only two things that will get the board’s attention: presenting your social media budget requests alongside…

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westminster_briefing

Katy Howell to speak at the Crisis Communications Conference 2014

immediate future’s CEO will discuss the use of social media in a crisis at Westminster Briefing’s Crisis Communications Conference. Speaking alongside six other notable communications industry experts (including James Sorene, Head of Communications and Official Spokesman for the Deputy Prime Minister Nick Clegg) Katy will share insights on key issues such as how social media…

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b2b_awards_shortlist

IF shortlisted for B2B Marketing Awards 2014!

immediate future is thrilled to announce its nomination for Best Use of Social Media at the B2B Marketing Awards 2014! Our entry, ‘Storytelling for lead generation through social media’, details our work with Thomson Reuters Eikon. The project was a balance between lead generation and deepening customer relationships through both storytelling and social content via…

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