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immediate future CEO discusses best practice lead gen at B2B Summit 2014

Understand how precision targeting and content optimisation can dramatically improve lead quality and quantity as Katy leads this keynote speaker session! Specifically: How to employ smart data analysis How to focus your content through a proven performance framework How to map your customer journey across the funnel Katy will demonstrate how large brands like IBM,…

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Katy Howell to judge the Wirehive 100 Awards!

The 2014 Digital Agency Awards takes place in October but before the party can begin, the judges have to have their say! IF’s CEO Katy Howell will be lending her professional expertise alongside a host of industry notables. Working to discover and applaud the best in the business across a range of categories, from Most…

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Katy Howell discusses the social customer service revolution with Oracle

“45% of people say they share bad customer service experiences via Facebook, Twitter, and other platforms” Gain a better understanding of your customers through social data and deliver an improved, more personal customer experience. Join Katy on Thursday 15th May to discuss the big social customer service challenges, including: – Identifying skills and resources –…

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CEO Katy Howell to speak at SAScon!

SASCon is a two-day event, taking place on 5th and 6th June in Manchester. Covering social, analytics and search, it is expected to be one of the biggest conferences for digital marketers. Katy will be taking the floor to talk about performance-led social content. Content might be a hot topic, but very few people are sharing…

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Two-thirds of brands manage real-time social engagement in-house, but half have other marketing role

Over 45% of brands say finding skills and resources in social media is a challenge. Whilst most brands (75%) manage real-time social engagement in-house, new research reveals that 50% are not dedicated full time to social media. Most are managing wider roles within marketing or communications. A survey of blue-chip brands, by social digital specialists, immediate future,…

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75% of brands say creativity is the most important skill for real time social engagement

But 45% report that finding the right skills and resources is the biggest challenge. Creativity dominates the skills requirements for managing real-time social engagement, according to the latest report from social digital specialists, immediate future. A survey of blue chip brands reveals that 75% consider creativity the most important skill requirement for social engagement, followed…

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