Half of online shoppers don’t know what to buy

New research shows emerging group of collaborative shoppers Almost half (46 per cent) of online shoppers do not have a clear idea what they want to purchase when they go online, according to new research* from social media agencyimmediate future. The social shopping research also identifies an emerging group of online shoppers, the collaborators, in addition to hunters…

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Reviews catching up with search in online shopping

  New research shows power of consumer reviews and advocacy New research* published today from social media agency, immediate future, has revealed that product reviews by consumers, (24 per cent) are catching up with search (33 per cent) and onsite product information (27 per cent) as the top three sources of information that people use prior…

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Consumers want incentives for review and recommendation

Credibility of reviews is unaffected when reviewers are rewarded New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in the review of products and services provided by online retailers. Over 60 per cent of the 2,000 online shoppers who took part in the research, said they would be…

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immediate future scoops award for Sony Twilight Football

Social media agency wins at Reputation Online Effectiveness Awards   24th September 2010, LONDON: Social media agency, immediate future, is recognised at the Reputation Online Effectiveness Awards for their Sony Twilight Football initiative. The social media agency came out on top in the ‘Best use of online media/blogger relations’ category. The awards, held at the Hospital…

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Epson Europe embraces Social Media

Global imaging and innovation leader appoints social media agency 3rd September, LONDON: Epson® is stepping up its digital activity and has hired social media agency, immediate future, to implement a cohesive social media strategy across Europe. Following a three-way pitch, Epson handed the creative brief to immediate future to take charge of Epson’s online engagement.…

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Sony and 3D World launch global animated filmmaking competition

3D World and Sony to offer 3D animated filmmakers a global showcase Sony has partnered with market-leading 3D World magazine to create the ultimate stereoscopic-3D (S-3D) film competition; giving both professional and amateur filmmakers the opportunity to showcase their work at this year’s SIGGRAPH, present their work to millions of Sony BRAVIA 3D TVpurchasers and receive…

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Uncovering the truth about social media in practice

Brands and industry professionals share social media secrets 23rd June 2010, LONDON: Social Media Lens, a comprehensive report on the techniques used for successful social media activity, will be launched at Marketing Week Live! on June 29th at London’s Olympia. The e-book, put together by social media agency immediate future, is a collection of articles…

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Centaur chooses immediate future to run Marketing Week Live! 2010 online PR campaign

Social media agency charged with driving buzz online 26th May 2010, LONDON: Centaur, the specialist business information publishing company, has appointed immediate future to run the online PR and social media campaign promoting Marketing Week Live 2010. The flagship event is run by the teams behind and takes place from 29th to 30th June at London’s Earls Court.  …

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